Doors & Windows
Premium window maker enters the UK market
The South-Tyrolean family business is among the biggest window suppliers in Europe . The company recently opened its Finstral Studio Borehamwood in north London , launching its appeal to resellers in the UK . We asked Andreas Simmer , Head of Finstral UK , about his plans and ambitions …
I would say it was about time . On one hand , the UK has a strong premium segment for high-quality building goods , which makes it an attractive market for Finstral . And on the other , anyone who is familiar with continental window suppliers knows that Finstral undoubtedly offers one of the most sophisticated window systems in Europe . Since I started talking to UK dealers and architects about our products , the feedback I keep getting is that this wide range of possibilities in terms of functionality and aesthetics has not been seen before . So this is the pitch .
Windows are often still seen as a commodity . But in reality , they are an investment for decades . It is therefore worth opting for a better and more beautiful product . Finstral really masters this offer , thanks to its consistently modular product range , its uncompromising material , construction and installation quality and its sense of aesthetics . After all , the strongest sales factor is ultimately beauty . And with Finstral , beautiful windows are really good business .
If you want to sell good and beautiful windows and convince customers to opt for added value ... you have to make sure that they experience windows anew . This is why the Studio concept is an important pillar of the Finstral sales strategy . Let ’ s make a simple comparison : no customer would buy a kitchen without visiting a kitchen studio first . The same applies to new bathrooms : no one would choose the elements without at least visiting one sanitary showroom . But when it comes to window sales , it is still not common to visit a showroom - and there are only a few
high-quality and convincing showrooms on the market . That ’ s what Finstral is addressing with the Studio concept which they ’ ve been developing and nurturing for over eight years now . Since 2016 , they have opened dozens of Finstral Studios and partner Studios every year , up to now 350 + across Europe . And that ’ s why it was clear to us that we would start our market entry in the UK with the opening of our own Finstral Studio .
Our first British Finstral Studio doesn ’ t aim for end customers , but mainly for dealers or other professionals who want to inform themselves about the Finstral product range and our premium sales strategy . On 230 square meters ( or 2500 square feet ) you find a large exhibition of our windows , front doors and glass wall offerings . As well as our famous Finstral Planner Desks with a simple planning concept , which makes it easy even for non-experts to understand all the possibilities of modern windows . We explain all the functional and aesthetic
options of Finstral elements from the outside , i . e . the façade side ; the center , the core of the window ; the inside , the living side ; and all around , the service around the window . At Finstral , this principle runs through the entire consultation , from the website to the catalogue to the item text in the offer . The best option is to visit finstral . com / borehamwood or make an appointment with us directly in the Studio .
Our long-term goal is to establish ourselves here in the UK . That will take time , but we have it . After all , we are serious about building truly sustainable partnerships . We are already attracting a lot of interest in the window industry . Many dealers are looking for proven , high-margin products with a high potential for differentiation from the competition . And this is exactly where we can be an attractive option with our consistent premium range .
www . finstral . com
36 MARCH 2025 CLEARVIEW-UK . COM