The Tommy Trinder Annual Colour Trends Survey , which crunches the data from over half a million PVCu windows , quoted by over six hundred of the country ’ s leading installation firms suggests a sustained underlying upward trend for standard white windows .

“ When you dig into the data white has been slowly re-gaining market share against the foils for about three years ,” says Tommy Trinder Founder & CEO , Chris Brunsdon . “ In 2021 only a little over half of all windows were white . We ’ ve

seen steady gains year on year to reach the 2024 milestone of 65 % – it ’ s quite a re-bound .”

Meanwhile , when it comes to foils , grey , in many shades , continues to dominate and remains the preferred finish for almost 1 in 5 casements . Anthracite ( 11 %) and Agate ( 4 %) still top the charts , followed by a plethora of ‘ Other Greys ’ such as Basalt , Hazy , Stone , Quartz , and Dusty .

Traditional woodgrains remained in the doldrums in 2024 with only Rosewood ( 4 %) seeing significant volumes . Mahogany , an old favourite , was notable by its absence . Volumes for oak ( Golden and Irish ) declined from 2 % to 1 % during the year with others such as Amaranth , English , Natural , Coriander and Cinnamon failing to establish a meaningful niche .

Overall , the Tommy Trinder data paints a picture of a highly fragmented colour pallet with installers presenting a dizzying array of choices to homeowners , says Chris :

“ The activity from Tommy Trinder installers suggests we have truly become a rainbow nation when it comes to fenestration ; it ’ s staggering to note that more than 2000 different colour combinations were quoted on PVCu Casements during the last year .

“ Such vast choice is wonderful for the homeowner , but it does mean great complexity for the installers ,” says Chris . “ Tommy Trinder subscribers tell us that being able to touch and show clients exactly how a window will look in a variety of colourways has become a vital part of their sales process . Modelling a window on the house in full photo-realistic quality , then backing that up with full colour , photo-realistic inside and outside views of the product on quotes and contracts not only wows customers , it also removes any room for error .”

The Tommy Trinder survey also highlights the growing popularity of flush casements ; over a quarter of PVCu

windows quoted by installers on Tommy had flush sashes . Smooth White was markedly less popular as a finish on PVCu Flush Casements accounting for just 27 % of all windows quoted .

Commenting on the scope and accuracy of the data , says Chris :

“ We have over 600 window firms using the app so it ’ s solid representation of the market . However , it ’ s likely that our typical subscriber ’ s product mix is somewhat skewed towards the top end . Upselling occurs naturally when it ’ s quick and easy to show off premium features , such as foils , dual colours , dummy vents , mechanical joints , flush casements , surface mounted bars etc . It stands to reason that Tommy Trinder users will sell more of these value-added products .”

Looking at the Tommy Trinder data , has Chris got any tips as to trending colours for 2025 ?

“ My money is on the ongoing rise of the many variations on cream ,” he says . “ And probably fifty more shades of grey .”

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