» ULTRAFRAME HAS announced its return to FIT

Show 2025 to showcase the

latest innovations on its hup !

building system , along with

developments to its most

popular roof systems , and

the latest marketing support

on offer to customers . The

hup ! system offers a fantastic

speedy solution for those wanting to avoid the issues associated with traditional builds , such as weather delays , mess and spiralling costs , and the new enhancements will make the innovative system even more appealing .

Marketing Director , Alex Hewitt , said : “ FIT Show 2022 was

the perfect launch pad for our Building Revolution and since then the hup ! brand has gone from strength to strength . We ’ re now returning to showcase the next generation of hup ! NPD to the industry and can ’ t wait to share these latest exciting developments , including the hup ! Base , hup ! Brick Slips Rails , a range of apex hup ! configurations , and the ability to use hup ! on existing dwarf walls . There has been a huge amount of product development going on to ensure that hup ! stays at the cutting edge of building technology and visitors to our stand can see the latest NPD designed to make hup ! even faster , even simpler to build , and offer our customers even more choice in terms of design flexibility and budget .

“ There will also be new developments to our Ultraroof , Flat Roof and box gutters to see on the stand , and alongside our many product developments on display , visitors will also be able to learn about our latest marketing initiatives , including the new and improved hup ! Network Partner Scheme , our online training platform , an integrated CRM with proposal generator , Integrated AI and more .”

The 125sqm Ultraframe stand is number Q40 at FIT Show 2025 which takes place at the NEC from 29th April – 1st May . To find out more about hup ! and the other Ultraframe products which will be on display on the stand , visit www . ultraframetrade . co . uk

» ACCESS MARKETING WILL BE exhibiting for the first time at FIT

Show 2025 ( Birmingham NEC

29 April - 1 May ), offering free

access to marketing support

for visitors and exhibitors .

The consultancy , which is

headed up by fenestration

industry marketing expert ,

Sioned Yates , will be on

hand to provide fabricators

and installers with free help

and advice on the kinds of

marketing opportunities that

could help their businesses

thrive , rather than just survive

, over the next 12 months .

Sioned comments : “ In this

industry it can be difficult to

stand out , not be seen as a

me-too with similar campaigns

and marketing content . Digital

and in particular paid activity

such as Google ads can be

daunting and costly – if not set

up correctly , but we make things easy – and make the most of any size budget .

“ Channels like PPC and paid social can become extremely costly in a competitive marketplace , so we ’ re very much committed to finding the right , long-term organic brand strategy to

underpin campaigns , targeting customers directly and driving inbound inquiries .

“ I ’ d like fabricators and installers to know that what we provide is genuine care and passion to help their business grow . I ’ d love for business owners to come and have a chat if they need help and guidance with their marketing .

We can review what they ’ re doing currently and make sure it ’ s delivering value and helping them to meet their objectives , or we can start from scratch and thrash out a plan to help them overcome a current business challenge .”

With years of experience and market knowledge , and a driven passion to help businesses succeed , Sioned and the team will be there to help with free 30 minute or one-hour consultations to review current activities , thrash out new ideas and quick wins . If you feel that you or your business could benefit from talking to Access Marketing , then get in touch or book a slot at the show via : www . accessmarketing . uk / appointments

64 FEBRUARY 2025

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