Doors & Windows
Keen to position themselves at the top of the market as a fabricator of premium , high-performing frames at affordable prices , Illuminex has set out to be synonymous for quality and affordability , and this is why manufacturing with the REHAU Rio profile was an obvious choice .
With the company ’ s products achieving an A Window Energy Rating ( WER ) as standard with a u-value of 1.2W / m2K and PAS24 enhanced security accredited , REHAU have provided Illuminex with an excellent base for their quality product .
The association with such a well-regarded brand as REHAU equips Illuminex with a strong first step as they look to establish themselves within their specialist sector .
The fact the profile can be seamlessly integrated with locks and hardware from other trusted brands such as Yale and Mila is undoubtedly important too . This provides an additional selling point for security-conscious homeowners and helps further emphasis Illuminex as a fabricator of high-end frames .
Ian , Illuminex ’ s owner and co-founder says : “ From point of order to site delivery and everything in between our mission is to create a hand finished , high-quality flush window and door range that our customers can be proud to install . We think ongoing sales and marketing support coupled with a beautifully finished window and door will grow sales expediently in 2025 and beyond .”
Collaborative Marketing Support and Tools
Illuminex ’ s marketing plan for 2025 is comprehensive and will see the introduction of 5 brand new websites . Their large social media and advertising campaign , strong branding and homeowner tools , as well as a website purely dedicated to before and after photos and case studies will help boost sales .
Offline marketing will be available in the form of product focused brochures , colour sample sets , flyer cards and product specific media giving their customers everything they need to turn potential customers into sales .
A strong online presence will create leads for Illuminex ’ s trade customers through a stockist network that will be passed on free of charge . Their customers will also be given the option to co-brand any of the media and marketing materials , brochures , colour and spec sheets to create a fully comprehensive marketing package that ensures an enhanced homeowner experience , ultimately driving increased sales for all .
Sample packs that contain brochures , colour foils , flyers and order forms can also be requested and sent directly to the homeowner .
Donna adds : “ We want to support our customers as much as possible through strong branding , marketing , advertising and leads with a comprehensive marketing plan throughout 2025 .
“ We are confident we can create a unique experience for both our customer , the trade supplier and their customer , the homeowner . We think this will result in extra leads , recommendations and ultimately more business for our customer , the installer and us as the fabricator , it ’ s a win-win .”
Looking Forward to Illuminex ’ s Bright Future
Illuminex has ambitious plans for 2025 and beyond . Determined to become the UK ’ s largest specialist fabricator of foiled flush fit windows and doors , Illuminex are already making plans for expansion to increase production speeds as well as adding a further 8,000 sqft facility .
Donna explains : “ With such a wealth of industry knowledge within our team , from marketing expertise to extensive machinery and production knowledge we are confident we can achieve the ambitious plans we have set out for the company going forward . Specialist machinery and a second production facility will allow us to produce up to 500 frames per week , a goal we intend to reach in 2026 .”
Hannah , area sales manager from REHAU added : “ Alongside Illuminex ’ s unique product offering and extremely fast turnaround times they have created a truly impressive business proposition for the top end of the fenestration market . We have every confidence they will go from strength to strength in their new venture , and I ’ m looking forward to working closely with the team to achieve this aim .”
Questions , Quotations ? Contact Illuminex Today
Order your free dealer pack with exclusive offers , discounts and samples today . Illuminex also offer same day quotations , easy ordering and their friendly customer service team are on hand to answer any questions or enquiries you might have .
Simply call 01526 800950 or email hello @ illuminexwindows . co . uk
CLEARVIEW-UK . COM JANUARY 2025
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