Annual Predictions
Goodbye 2024 …
What is in store for 2025 ?
ANDY BELL , KEYFRAME UK
This time last year we knew that 2024 it was going to be an interesting and challenging prospect . We , just like our competitors , experienced a fall in business . The industry has reported a 20-25 % drop in turnover , Keyframe experienced a downturn in orders of approximately 11 % on sales 2023 .
Although we fell short of our project targets , we could treat this as somewhat of a success . We attribute this to two factors : the diverse nature of our customer companies and their business models , but also their ability to successfully manage and develop to maintain their market share . This was partially made possible by Keyframe ’ s ability to meet their most demanding requirements ; providing them with the confidence they needed to go out and sell , knowing that they would not be let down on quality and delivery .
There were obvious external influences throughout with high interest rates , political chaos , supply shortages , etc . these potentially could have affected our ability to fulfill their orders , but these obstacles had little or no impact on our performance .
Now , what are the predictions for 2025 ?
In the words of the famous song by D : Ream that launched the Labour Party ’ s successful Political campaign for the Blair Government in 1997 : “ Things could only get better .”
As it stands today , no matter what your political persuasion , when you listen to economists , financial organisations , employers in the manufacturing and retail sector , entertainment , social care , or for that matter practically every sector of society , with the election of our new Labour Government , you name it everybody is feeling the effects of their policies .
Manufacturers of PVCu Windows and Doors www . keyframeuk . co . uk
On top of that , we are living in a highly We have increased our field sales and volatile world which is casting a great service capabilities with a new external cloud of doubt and uncertainty on us all . It sales / service representative . seems inevitable that with these international and domestic pressures , it will have positive effects and customer satisfaction
Both key roles are having extremely severe implications for businesses . is paramount to the continued success of
On the back of Rachel Reeves ’ the company . budget , employers have seen hikes in the We also have exciting plans to enhance minimum wage and increased national our current specification on window and insurance contributions . Interest rates door locking mechanisms , making all are likely to rise not fall , heating bills are locking mechanisms compatible with higher , pensioners fuel allowances have Yale SensCheck Technology ; allowing our been rescinded by the government , is it customers to upsell and offer the householder additional security benefits in their any wonder that consumer confidence is at such a low ebb ? Things have got a homes . whole worse not better .
Alongside this we will be conducting
It still does not dampen our enthusiasm a full overview of our range of hardware at Keyframe UK . We predict that 2025 will and making numerous improvements to be another productive and successful our current range , this will enhance our year for the company . After 30 years of already high-end specifications . It is also trading , we have no plans to make any intended that we increase our product drastic changes to our existing business offering on Slinova Patio doors with the model . introduction of a range of foiled colours We believe that in circumstances and three- and four-pane options . like these it is best to continue to invest
Couple this with tailored marketing and strengthen the business ; this will and showroom support , this will help our be achieved in the announcement of customers to secure new business , but a substantial £ 700K investment in the more importantly give them the opportunity to upsell and increase their levels of acquisition of new fabrication machinery and updating our fleet of delivery vehicles . profitability . Staff training is also of prime importance , We also see great opportunities with ensuring that in whatever area of the innovative glazing products that are business our employees have all the increasingly eco conscious and help to knowledge they need to conduct their reduce carbon footprint . roles effectively to the company ’ s lofty
Every year , Keyframe UK will continually standards . We have already employed an strive to ensure that all our customers ’ onsite engineer responsible for the maintenance of machinery , helping guarantee needs are at the forefront of our minds .
product quality and minimise downtime . www . keyframeuk . com
CLEARVIEW-UK . COM JANUARY 2025
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