Business News
Agencies Assemble : New merger to form super agency
» GLAZING SPECIALIST AGENCY Balls2 Marketing is merging with creative and digital agency Koobr , to create a super agency under ‘ The Koobr Group ’ umbrella . With both agencies already working in strategic partnership , the merger is set to combine the strengths of both teams to deliver next-level marketing , PR and digital expertise .
Craig Barker , Director and Founder of Koobr and Katie Bregazzi , Director at Balls2 Marketing will lead the new entity , bringing together their vast experience and vision . The founders of Balls2 Marketing , Sarah and Andy Ball , will continue to step
back from daily operations and remain involved in strategy .
Katie Bregazzi commented : “ The merger with Koobr combines our expertise with industry leading digital capability , giving clients a joined-up marketing strategy that enables them to compete across all routes to market , vital in our fast-developing industry .”
This newly-formed marketing agency powerhouse will provide a full suite of expert services across ; PR , content , email marketing , social media strategy , and glazing industry expertise . It will be further strengthened by Koobr ’ s expertise in digital marketing , technology and design across multiple sectors .
www . balls2marketing . co . uk
Celebrating exhibition success
» INSIGHT DATA ENJOYED a successful week exhibiting at UK Construction Week ( UKCW ), held at the NEC in Birmingham .
To create a lasting first impression , they adopted a strong culinary theme , reflecting how they ’ ve perfected the recipe for marketing success for the construction industry . The highlight of the show was a guest appearance from celebrity chef look-a-like Gordon Ramsey who was a big hit with attendees and added an extra layer of excitement to the Insight Data stand .
Discussing the results of the event , Kirsty Winter , General Manager at Insight Data said : “ As this was our first time exhibiting at UKCW since 2018 , we wanted to cause a stir and bring a taste of something new to the NEC .
“ As a supplier of marketing data for businesses working within the sector , UKCW created a fantastic opportunity to connect with industry professionals and demonstrate how we can unlock their growth potential .”
Visitors were introduced to a menu of solutions designed to boost sales and marketing results , including their impressive CRM software , Salestracker , and exclusive databases containing details on companies and key decision makers within the wider construction industry .
www . insightdata . co . uk
SERVING UP RECIPE FOR SALES SUCCESS AT UK CONSTRUCTION WEEK
» LEADING MARKETING DATA supplier , Insight Data , caused a stir this October by offering guests a menu of solutions designed to achieve improved sales and marketing results .
This year ’ s UK Construction Week stand saw a strong culinary theme to demonstrate how Insight Data has perfected the recipe for marketing success thanks to its impressive CRM software and exclusive databases .
As a supplier of quality marketing data for businesses across the construction sector , Insight Data will also be showcasing how companies can effortlessly win new business , target prospects at the right time with the right message and access comprehensive market trends and insights during the exhibition .
Kirsty Winter , General Manager at Insight Data , said : “ As the construction industry continues to battle rising interest rates and material costs , it ’ s more important than ever they explore new ways to generate a steady stream of leads .
“ For almost two decades , our team of specialists have provided companies with in-depth , up-to-date market intelligence so they can pinpoint their customers which not only helps to identify prospects but also saves time and money .”
www . insightdata . co . uk
90 NOVEMBER 2024 CLEARVIEW-UK . COM