Efficiency & Sustainability
Sustainable – in products , processes , and practice
Alchemy Architectural Aluminium Systems Limited is committed to sustainability . The importance of the environmental effects of manufacturing and the impact of carbon emissions associated with manufacturing aluminium products is not lost on the Walsall-based company . But , thinking about the future extends beyond eco credentials as Director Ian Moorcroft explains …
» “ WE ’ VE MADE NO SECRET OF THE fact that we are passionate about making Alchemy as sustainably driven as possible ,” begins Ian .
“ Aluminium as a system lends itself to sustainability . Obviously recycling aluminium waste is a pre-requisite for most fenestration companies these days but at Alchemy , we want to go way above and beyond this , in terms of sustainability . From a production point of view , we are looking at environmentally-friendly protective tape , limiting the use of plastics where possible , delivery logistics with the aim of reducing our carbon footprint , and a host of other small changes that nevertheless go some way to protecting the future of our environment .
“ Eco-friendly solutions are not just a choice , they are an essential directive if you have any conscience . As the founder of Alchemy , I made it clear that sustainability means so much more than just paying lip service to the problem hence the headline to this piece that highlights the complacency that some manufacturers have . They need not be just in the fenestration industry , I refer to a host of different industry groups that could go substantially further in their quest to be more carbon neutral .
“ This forward thinking approach is an attitude to everything we do at Alchemy . By staying informed on the latest industry trends and advancements through continuous product training , attending industry courses , and participating in events , we are dedicated to positioning ourselves strategically to keep you at the forefront of the industry . Our proactive approach enables us to anticipate upcoming shifts and provide you with cutting-edge solutions that meet your evolving needs .
“ We are implementing new and improved IT systems that will bring about a positive shift in our operations , enhancing efficiency and ultimately benefitting our valued customers . By streamlining our processes , we aim to provide a seamless and more enjoyable experience for everyone who interacts with our services . This commitment to technological advancement underscores our dedication to innovation and customer satisfaction . “ We have invested in our state-ofthe-art Elumatec machinery . Machinery that sets the standard for excellence in aluminium profile processing . By using this advanced machinery , we have successfully minimised operational issues and significantly reduced lead times , allowing us to deliver top-quality products at a much faster pace . With our commitment to innovation and precision , we guarantee superior results that exceed expectations .
“ We ’ ve been operating for 19 years , but I ’ ve been in the industry for much longer . Alongside my team , we have decades of experience in fenestration but our eyes
are always firmly forward ; focused on the future and making our operations and offering as slick as possible .
“ Earlier in the year we launched our new website – www . aaasl . uk – to complement our company rebranding . Our goal is to create a user-friendly platform that not only showcases our products and services but also engages and inspires our customers . The new online presence also provides an insight into the company ’ s vision and values , and the added benefits on offer when partnering with Alchemy , including concept planning , product training , survey assistance , technical and on-site support . The website also introduces the team that can help with all of above , putting faces to names and bridging the gap between fabricator and installer .
“ We have always valued our customers ’ feedback and are committed to delivering an exceptional experience that exceeds your expectations . We thank our customers who have been with us from the start of our journey and look forward to building new relationships as we continue to grow and evolve together , into the future .”
Take look at the new site , find out more about the products and read the Alchemy blog at : www . aaasl . uk
CLEARVIEW-UK . COM NOVEMBER 2024
35