Clearview 275 - October 2024 | Page 90

Business News

RAFT OF PROMOTIONS STRENGTHENS MARKETING AGENCY ’ S INDUSTRY POSITION

» A WAVE OF INTERNAL PROMOtions at leading UK marketing agency Purplex is aimed at strengthening the company ’ s position and improving its client experience .
Six members of staff , all of whom are based at the company ’ s HQ in Worle , near Weston-super-Mare , have been rewarded for their hard work and commitment by Purplex MD Andrew Scott .
Ruslan Uvarov ( Head of Performance Marketing ), Laea Marshall ( Digital Content Strategist ), Rebekah Hewett ( PR Strategist ), Leigh Joseph ( Social Media Strategist ), Charley Roberts ( Head of Content and Social Media ) and Mike Poole ( Senior Paid Media Executive ) have all been promoted to their current roles as the company refines and perfects its core offering .
Purplex is celebrating its 20th anniversary this year and is growing quickly to meet the demands of new and emerging technologies . Last year the company passed the 100-employee mark and is keen to add more specialist staff to its payroll . Leigh Joseph was just 20 when she joined Purplex in 2023 . “ I came to Purplex as a PR and content writer ,” she said , “ My new role as Social Media Strategist has allowed me to pursue my love for influencer marketing .”
Laea Marshall joined Purplex in September 2020 , following time spent as a journalist in Bristol and in her native South Africa . She said : “ While originally in a PR role , over the past four years , I ’ ve discovered a real passion for digital marketing , particularly SEO and digital content writing , and I ’ m excited that this has led to my recent promotion to digital content strategist .
“ In my new role , I help to create content plans for our clients that match their business goals and optimise their SEO performance . I ’ ve also had the opportunity to help train our digital content team on the latest SEO developments and writing techniques . It ’ s been incredibly rewarding to see both our clients and our team grow .”
www . purplexmarketing . com

Leading market intelligence company helps increase customer base by 50 %

» TUFFX , A LEADING manufacturer of toughened glass , has significantly expanded its customer base by 50 % following a strategic partnership with Insight Data . The Merseyside-based company , specialising in residential and commercial glass solutions , sought to enhance its email marketing efforts and broaden its contact network .
Leveraging Insight Data ’ s proprietary Salestracker CRM
system and integrated email marketing platform ( STEM ), TuffX was able to precisely target potential customers based on their specific needs and preferences . While Salestracker offers real-time market insights , STEM allows users to send interactive and engaging email campaigns , enabling businesses to stay ahead of the competition by delivering the right message to the right audience .
Andy Hayes , Sales Manager at TuffX , praised Salestracker and STEM for playing a pivotal role in the company ’ s success : “ Insight Data ’ s support and up-to-date data were key factors in our decision to partner with them ,” Hayes said . “ If you ’ re looking to expand your
customer base and streamline logistics , Insight Data is the ideal choice .”
While sales and marketing are the primary focus for most Insight Data subscribers , the benefits extend far beyond . The database can be utilised for market research , such as analysing industry trends and competitor activity , as well as strategic planning , including identifying new opportunities and refining operations . What ’ s more , by designing dynamic email campaigns , Insight Data customers can actively pinpoint their target audience with the perfect message .
With almost two decades of experience , Insight Data has meticulously curated a comprehensive database of more than
13,500 industry professionals , including fabricators , installers , and glass companies .
Kirsty Winter , General Manager at Insight Data , said : “ A significant increase in customer base , as experienced by TuffX , demonstrates that working with us and subscribing to Salestracker and utilising STEM brings measurable results that turn into sales .
“ We understand that one size never fits all , which is why our platforms are configurable for each business and user , and clients range from a regional fabricator with two or three users up to international conglomerates with 50-plus users .”
www . insightdata . co . uk
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