Heritage & Timber
EXPERTISE YOUR BUSINESS CAN BENEFIT FROM
Stuck on what your next steps should be to improve your marketing , online or off ? Your supplier could have the answers …
Put simply , the goal of marketing is to create new customers and retain existing ones . As such , it ’ s a crucial component of any business , in any sector , in any market conditions .
“ Quickslide understands the importance of marketing , which is why we ’ ve made recent investments to expand our team to include a full range of in-house specialists ,” says the company ’ s Sales Director Tom Swallow . It ’ s a broad spectrum of talent which includes graphic design , website and search engine optimisation and social media marketing , which Quickslide recognise is not something all their customers will be able to replicate in-house .
“ That ’ s why we want installers to know that at Quickslide , when we say our business is an extension to your business , we really do mean it ,” says Tom . “ Our new , dedicated team of experts is making a huge difference in how we market Quickslide , and we want our customers to benefit from this expertise as well .”
Quickslide ’ s graphic designers work on flyers , social media ads , brochures … “ Basically , anything that needs to catch the eye and send out a message , they ’ ve got it covered ,” says Tom .
“ And we ’ re able to do the same for your business . As a Quickslide customer , you can tap into all our expertise not just when it comes to our products and the technical stuff , but marketing too .
“ Do you have a website that ’ s not appearing as high on search results as you would like ? Our SEO ( search engine optimisation ) expert knows all the tricks and tips to improve your visibility on Google . He ’ s already completed numerous website audits for customers , providing recommendations
on how they can improve their sites and user experience . Our social media expert is on hand to do the same for you on X ( formerly Twitter ), Facebook , Instagram , TikTok even ... wherever you are online , as well as being able to advise on where you should be and how to engage with your audience .
“ We know this level of practical , measurable marketing support isn ’ t something most suppliers offer their customers as standard , so we want to make sure our customers know what we can do to help them .”
In the market for change Quickslide ’ s growing marketing team reflects changes that have been happening throughout the business .
One of the most recent developments is the introduction of sash windows with low 1.2 u-values , improving energy efficiency and helping reduce a home ’ s heating bills and carbon footprint . Tom says : “ We ’ re an environmentally responsible business that ’ s aligned with the growing demand for green building materials . It ’ s important to us and our customers , so that ’ s something we spread the word about in our marketing .”
Quickslide has also seen the positive impact marketing has had on the demand for their enhanced Legacy sash windows . With its new slim mid rail and refined sash horn design , plus mechanically jointed outer frames as standard , the new Legacy
comes with a range of heritage features and optional extras , colours and finishes . “ We ’ ve invested an additional £ 1 million in automation to enhance our manufacturing capabilities , with some exciting innovations in the pipeline . While we can ’ t reveal too much just yet , this investment will offer significant improvements . Watch this space , there ’ s a lot more to come ,” says Tom .
“ With so many developments on the horizon , we always have something to talk about . Which is why marketing has such an important role to play in what we do .”
“ Talking to our customers about our products is a huge part of our business , as is helping our customers in turn to connect to theirs . Especially when it comes to being heard above all the noise on social media . “ Our new fully kitted in-house team knows what works and are ready to share their knowledge . You won ’ t be surprised to know you can contact us online to find out more . Find us on LinkedIn , Instagram , Facebook and X . And of course you can still pick up the phone too , we still love a chat .”
www . quickslide . co . uk
34 OCTOBER 2024 CLEARVIEW-UK . COM