Business News
Data-Driven Dominance : Reshaping the Fenestration Industry
Kirsty Winter , General Manager at Insight Data , identifies how businesses operating in the fenestration industry can unlock exponential growth .
Like many industries , the fenestration sector is in the middle of an unprecedented transformation driven by established and emerging digital technologies . Where once a product or service could largely ‘ sell itself ’, perhaps driven by analogue advertising , today ’ s marketing strategies rely on fast-moving technology to get the message out to customers who will simply scroll on by if they don ’ t see what they want .
In this context , vital and often complex decisions must be made by business owners looking to grow while getting to grips with evolving marketing technology , AKA MarTech . However , concentrating on the technology itself without understanding how , why and where it will bring in customers is putting the cart before the horse .
The key to unlocking exponential growth lies in market intelligence . Having access to reliable , real-time data puts businesses at a huge advantage , but the gathering of such information while keeping it bang up-to-the-minute is no simple operation . This is where we at Insight Data steps in , empowering businesses with the tools and information they need to accurately target new prospects , optimise marketing campaigns , and ultimately , achieve resounding success .
For almost 20 years , Insight Data has been the industry ’ s trusted partner for market intelligence . We have meticulously built a comprehensive database of more than 13,000 fabricators , installers and glass companies . Gone are the days of outdated customer lists and guesswork marketing strategies . Insight Data offers
a sophisticated approach that leverages a dedicated research team making more than 20,000 calls monthly , ensuring information is fresh , accurate , and up to date .
The power of insight
Insight Data started in 2006 when our founder , Andrew Scott , realised there was a gap in the market for quality company data that could be converted into market research and lead generation . At that time , there was little to nothing in the way of data that was regularly updated , so companies prospected blind , relying upon outdated spreadsheets and both in-person and cold calls in the hope that someone might take notice .
Needless to say , a lot of this was a waste of time and money . Andrew Scott understood that a more effective means of discovery and connection with customers was necessary if business was to continue to grow , especially in the digital age . And so Insight Data was born , with the single idea that access to customers could be pinpointed faster , and with much more accuracy , using an innovative technology platform .
Dynamic data solutions Two years after Insight Data was founded , the company launched its first version of Salestracker , a fully integrated sales and marketing platform designed exclusively for the building and fenestration industry .
Salestracker helps users to target their perfect customers for their products and services . The system provides in-depth market intelligence in real-time , enabling customers to successfully stay ahead of their competition by reaching the right people with the right message . With a built-in CRM , Salestracker also includes credit profiling , Google map integration and document storage .
While sales and marketing are the core focus for most Insight Data subscribers , the benefits extend far beyond . The database can be accessed for market research purposes – for example , gaining a deeper understanding of industry trends and competitor activity – and for strategic planning , i . e . identifying new opportunities and refining operations as a result . Insight Data realises that one size never fits all , which is why Salestracker is configurable for each business and user , and clients range from a regional fabricator with two or three users up to international conglomerates with 50-plus users .
As the fenestration industry undergoes rapid change , we at Insight Data understand that we must also keep up with current trends , consolidation and diversification . This is why we are developing the next generation of Salestracker with deeper information , advanced AI and powerful connectivity .
Although change can be unsettling , in the digital era it really is do or die . To stay ahead , you need a partner who understands the market and can provide the data you need to succeed . Insight Data is that partner . Get in touch today to organise a complimentary consultation to discuss your goals and discover how Insight Data can help you achieve them .
www . insightdata . co . uk
CLEARVIEW-UK . COM SEPTEMBER 2024
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