Clearview 274 - September 2024 | Page 17

INDUSTRY NEWS

Sustainable business is at our heart

Sustainable business is at the very heart of CWG Choices Customer Strategy .

Here , Chris Powell , Managing Director , discusses what sustainability means to him , his company and his customers , and sustainability in industry , ( but not just in the way you ’ d first imagine )…

“ When people talk about sustainability , the first thought is ‘ green credentials ’,” says Chris . “ Of course , environmental sustainability is extremely important but there is much more to sustainability .
“ We see sustainability as having three pillars of responsibility : business , social and environmental . Taking away the important aspect of environmental for now , let ’ s talk about business and social responsibility ; what that means to us at CWG Choices and how our association with the British Standards Institute ties into that .
“ When we talk about business sustainability , we mean long term partnerships and financial security . We don ’ t think there are many businesses in the industry that can offer the same stability – up or down the supply chain – that we can at CWG Choices . You only have to look at the companies that unfortunately have gone out of business in the past 15 months , never mind the last five years , that prove how unstable some partnerships can be .
“ As part of the Inwido Group – the largest manufacturer of windows in Europe – we can build lasting partnerships with our suppliers and customers , and give them the confidence that it is a sustainable business relationship for the long term , ensuring guarantee periods and consistent and sustainable On Time and In Full Delivery of Quality Accredited product time after time .
“ But how does BSI tie into that ?
“ CWG Choices provides the widest range of products in fenestration . That ’ s a fact . CWG products are appropriately accredited with BS6375 for parts 1 ( weatherability ) and 2 ( operation and strength ) and PAS24:2022 ( Enhanced Security ) where required .
“ Sadly , many of CWG competitors in window and door manufacturing have not upgraded or enhanced their PAS24:2016 accreditation , and will not be compliant from September 2024 with SBD . Being part of SBD and with a portfolio of SBD-approved products we are also displaying a recognised , credible standard for architects and specifiers ; and further demonstrating our commitment to excellence . Both PAS24:2022 and SBD are badges of honour .”
CWG ’ s product range with both PAS24:2022 and Secure By Design Compliance extends to :
• Kommerling C70 & O70 Casements
• Kommerling C70 & O70 Doors
• Kommerling Premline Patio
• Residence Collection Windows
• ALUK 58BW Casements
• ALUK 58BD Doors
• ALUK F82 Bifold
• ALUK BSF70 Bifold
• Smart Visofold 1000 Slim Bifold
• Outline Timber Aluminium Clad Casement , TBT Windows and Doors
“ From a social responsibility point of view , PAS24:2022 & SBD products provide safety and security to homeowners and end users ; peace of mind that their property , possessions , and family are protected . We may not deal with these customers directly but that same ‘ badges ’ are passed down through the supply chain with every PAS24:2022 & SBD product that is manufactured , supplied , installed and used .
“ Our BSI and SBD memberships are just two examples of how we choose and use our professional relationships and partnerships . We select the brands and businesses we work with extremely carefully , and we work with different companies for different – and very specific reasons . We look to work with people who understand and value the same three pillars of sustainability that we do .
“ Trade bodies and associations are no different . They exist to raise and maintain the reputation of the industry as
a whole , as much as they exist to safeguard the consumer and support their own members . Another example of sustainability – the long-term progress and prosperity of our sector .
“ We ’ ve seen all too much that customers choose the companies they work with , or buy from , purely based on price . We ’ ve also seen how this is an unsustainable business relationship . The opposite of what we are trying to achieve at CWG Choices .
“ Just as the value of a product extends beyond its price tag , the value of a business transaction extends beyond the products available . While we are proud of carrying the widest – and most varied – product portfolio , we also don ’ t want customers to choose us just because of that .
“ We believe that when customers are choosing a supplier they should be looking for a long-term partnership and not a one-off purchase . Look at the other companies they work with . Look at the organisations they are associated with . Look at how they demonstrate sustainability – through business practices , social responsibility and of course , environmentally conscious products and processes .
“ Considering each of those three pillars is true sustainability and the key to lasting business partnerships .”
CWG Choices is part of Inwido
AB , the largest manufacturers
of windows in Europe , get in
touch 01536 271940 ,
pvcquotes @ cwgchoices . com
aluminium @ cwgchoices . com
timber @ cwgchoices . com
www . cwgchoices . com
CLEARVIEW-UK . COM SEPTEMBER 2024
17