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» ‘ MAKEOVERS ’ CONtinue to rise as more and more homeowners seek to ‘ try before they buy ’.
‘ Makeovers ’, where customers receive a render of their new windows and doors super-imposed over an image of their property , are fast becoming a staple part of the quoting process according to latest analysis of quotes prepared by installers on the Tommy Trinder platform .
The firm reports that in the first half of the year more than 26,000 makeovers were prepared for homeowners , 30 % more than in the same period last year , with over 60 % of quotes now accompanied by a visualisation .
“ When you consider the ease with which consumers are able to model other significant
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purchases like cars or kitchens , it feels inevitable that offering the client a visual of their new windows and doors in situ will become the norm ,” says Chris Brunsdon , founder and CEO of Tommy Trinder . “ Makeovers make sound business for installers too – not only does an impressive visual , but being clear about what you are going to fit at the quoting stage reduces error and rules out misunderstanding from the get-go .”
Crunching the data from the thousands of visualisations that have been prepared by installers so far in 2024 , Tommy Trinder have identified a number of trending applications for the makeover -
“ If a customer is considering a colour change , Tommy subscribers will invariably provide
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a makeover ; installers tell us it helps the client get to a final decision quicker ,” says Chris . “ With 80 % of all replacements now foiled this has become an essential sales tool .”
“ But it ’ s not just colour that customers find hard to envisage . Showing the difference that dummy vents , or varying bar layouts will make to the
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look of the house are also popular reasons to include a makeover with a quote . And when it comes to showing off premium features such as flush sashes , deep bottom rails and timber look cills a quality visual will invariably help justify the uplift in cost .”
www . tommytrinder . com / demo
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