Doors & Windows
Brilliantly British Manufacturing
DoorCo recently announced the addition of a new door to its composite door portfolio that is being manufactured in its new Doncaster facility . Revealed as BRiTDOR , the new timber core composite door represents the new brand ’ s classic British origins .
BRiTDOR ’ s construction is a timber core finished with Thermoplastic CoolSkin technology , made to fit any profile on the market . The collection will include existing styles like 6 / 4 combi , flush and farmhouse , as well as two new exclusive designs just for this range , available in over 15 colours .
DoorCo ’ s Marketing Manager , Ellie Pool , talks us through the journey of the new brand : “ When it came to bringing an identity to life for our new door , there was a clear theme in mind from the start : British .
“ This is the first product to be manufactured out of our new Doncaster factory , as opposed to our current overseas facilities and therefore we wanted this brand to have classic British heritage at its core . We ’ re proud of our connections with brilliant oversea manufacturers , such as our team at DoorCo Korea but as a nod to our latest investment in Doncaster , we wanted the British theme to take centre stage .
“ The creative process included sifting through varying ideas incorporating red , white and blue , before settling on a palette of British racing green and a complementary cream shade . As we watched this brand come to life with the new fonts and logos , we knew this truly captured the essence of what we wanted this brand to be – sophisticated but steeped with heritage and tradition .
A Nod to Doncaster
“ We love how many little nods to Doncaster there is within BRiTDOR ’ s identity . As well as being traditionally British , the theme also replicates the scenes of Doncaster ’ s famous railways . The chosen fonts capture the strong , industrial nature of the railway signage and give a real feel of stability and longevity .
How BRiTDOR came to be
“ While the visual identity of the brand resonated with us quickly , giving a name to the new door was not so easy . We knew exactly what we wanted the brand to represent and how we wanted it to sound . After road-testing a few more ‘ alternative ’ name options , we knew that simplicity was exactly what this brand needed .
“ BRiTDOR captures exactly what this is – a British made door . No frills , no ifs , buts or maybes . BRiTDOR is a simple , solid choice backed by Brilliantly British Manufacturing .
More options than the rest “ Although BRiTDOR is designed to be straightforward , as a brand it does still offer a competitive edge against the rest of the timber door market . From a design perspective , the multi-directional design of the icon captures the endless options that BRiTDOR presents from prepping to suit any profile to having exclusive blank designs not currently available on the market .
The start of the story “ The branding is just the start of BRiTDOR ’ s journey . The product has been in development for some time and we ’ re excited for it to be officially out in the open now and ready to be ordered by customers .
“ Our new Doncaster team are well-settled and the production line is flowing nicely . Under the management of our Head of Operations , Mark Towers , Senior Manufacturing Manager , Chris Mansfield and Doncaster ’ s Manufacturing Manager , David Wells-Burr , the BRiTDOR operation is in capable and innovative hands , so the next steps for the brand are exciting .”
BRiTDOR solid timber core is available via the DoorCo ordering portal now .
www . door-co . com
38 JUNE 2024 CLEARVIEW-UK . COM