The agency was started in 2004 by entrepreneur Andrew Scott , the company ’ s present MD , and over two decades has grown into one of the best-recognised marketing brands in the sector , helping hundreds of clients achieve their ambitions for sustained growth . Purplex works with many household suppliers , installers and fabricators , particularly in the glazing and fenestration industry , and has grown into a multi million-pound company that employs around 100 people at its HQ in Weston-super-Mare .
Twenty years ago , Purplex began life at Andrew Scott ’ s kitchen table . The name is short for ‘ Purpose , Planning , Execution ’, a marketing theory that applies to every campaign the company implements . This
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formula is the reason Purplex ’ s clients grow faster than their competitors .
“ At the time I had just an old computer and a phone , and I would drive tirelessly around the country , attending meetings that I hoped would give me the leads I needed to get my idea off the ground ,” Andrew said .
Two decades later , Purplex has survived and thrived . There have been challenges , not least economic downturns and Covid-19 , but ambition , investment and flexibility have all played a part in the company ’ s success .
Along the journey , there have been many landmark achievements . No less than four office moves have led to considerable expansion each time , resulting in a HQ with training , meeting and
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seminar facilities , along with new Zoom / meeting pods and a purpose-built TV / video and podcast studio .
These moves have run parallel to expansion in the company ’ s services and offering in line with prevailing market trends . Digital technology and social media have been fully embraced , and for 2024 Purplex is looking into more influencer marketing and marketing automation .
Many other milestones have been reached , including an array of prestigious industry awards achieved for clients , the launch of the seminal Glazing Summit event and the company ’ s own achievement in reaching the 100-employee mark .
“ To me , Purplex is a family and like all families it contains individuals with a broad range
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of interests , skills , likes , dislikes and the rest ,” says Andrew . “ We ’ ve brought all this diversity together to create a world-class marketing , media and technology hotspot that benefits our sector and our town , providing unrivalled opportunities for the local talent we know is out there .
“ We always made sure that we put our customers at the front and centre of every aspect of this business , and this principle is exactly the same today .
“ There are many challenges ahead – not least the rapid emergence of the game-changing AI – and we plan to rise to every one of those . So , here ’ s to the next 20 years , and beyond !”
www . purplexmarketing . com
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106 JUNE 2024 |
CLEARVIEW-UK . COM |