INDUSTRY NEWS
Groundbreaking UK Consumer Fenestration Trends Report
Keystone Market Research , a research consultancy set up last year specialising in fenestration , is excited to announce the launch of a new quarterly UK consumer trends report and omnibus service for the industry , sponsored by Epwin Window Systems . This initiative aims to deliver ongoing essential insights for strategic decision-making , against the backdrop of a challenging economic climate , where every pound spent must count .
The inaugural report explores a wide-ranging selection of topics , including consumer preferences on window , door , and extension roof glazing styles , frame materials and purchase priorities , as well as likelihood of purchase of fenestration products versus competing home improvement projects like kitchen and bathroom remodels and market value forecasts . Additionally , it provides critical information to inform marketing decisions , including consumer-friendly product terminology and the sources homeowners turn to for information on available products , providing actionable insights for businesses .
Gerald Allen , Head of Marketing at Epwin Window Systems , the sponsor of the report , underscores the importance of supporting installers with enhanced market understanding : “ In an environment where every lead is crucial , empowering installers with the knowledge to align their offerings with current consumer trends is essential . We commissioned Keystone Market Research to undertake a consumer research project for us last year , and their skilful approach delivered comprehensive results that exceeded our expectations and provided valuable data to shape future decisions . When we heard Keystone were considering tracking consumer trends regularly , we could see the huge benefit and insight that this would bring to companies throughout the industry , and we ’ re happy to be supporting the launch of this game-changing service .”
From the Spring issue there will also be an omnibus option introduced , enabling companies to submit their own unique questions . This cost-effective solution provides fenestration companies with the opportunity to receive private , expertly analysed nationally-representative results tailored to their specific needs . There is also the possibility of further localisation of the main report data on request to enable installers to personalise offerings based on subtle regional differences , or on precise demographics if companies would like support understanding the needs of more targeted audiences .
The first report is available now , with single report or annual subscription purchase options . The first 30 companies purchasing an annual subscription will receive one omnibus question slot free of charge for use during one of the three remaining consumer surveys in 2024 . Charlotte Hawkes , Founder and Director of Keystone Market Research , emphasises the significance of using the right data to drive business decisions : “ While it ’ s important to discuss and monitor market development and trends within the industry , this is often based on historical data and supposition . In order to accurately track which product styles are likely to be popular in the future , the primary focus must remain on understanding the preferences and priorities of the group that are actually going to define what becomes successful for the market : the end consumer . Our new report seeks to provide insights that enable businesses to stay attuned to consumer demands and adapt their strategies accordingly , for more accurate lead nurturing today , and investment in the right areas for tomorrow .”
www . keystonemr . co . uk
CLEARVIEW-UK . COM MARCH 2024
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