” Our sales have risen 20 % in six weeks with Tommy Trinder .”
... and it ’ s as simple as sketching on a pad .
Installer Insight
63 % of PVCu Windows ‘ Smooth White ’ in 2023
» ANALYSIS OF MORE THAN 375,000 PVCu casements quoted by installers on Tommy Trinder ’ s platform in 2023 underlines the importance of colour ; only 63 % of PVCu casements quoted in the year were white .
Grey , in many shades , continued to dominate in 2023 ; the preferred finish for one in five casements with Anthracite ( 10 %) and Agate ( 5 %) still topping the charts . But overall , the Tommy Trinder data paints a picture of a highly fragmented colour pallet with installers
presenting a dizzying array of choices to homeowners .
Traditional woodgrains continued their decline with only Rosewood ( 4 %) seeing significant volumes . Mahogany , an old favourite , was notable by its absence . Oak was trending upwards during the year lead by Golden ( 2 %) and Irish and with others coming onto the radar such as Amaranth , English , Natural , Coriander and Cinnamon .
Tommy Trinder ’ s CEO Chris Brunsdon says : “ Such vast choice is wonderful for the homeowner , but it does mean great complexity for the installers . Modelling a window on the house in full photo-realistic quality , then backing that up with full colour , photo-realistic inside and outside views of the product on quotes and contracts not only wows customers , it also removes any room for error .
“ Upselling occurs naturally when it ’ s quick and easy to show off premium features , such as foils , dual colours , dummy vents , mechanical joints , flush casements , surface mounted bars etc . It stands to reason that Tommy Trinder users will sell more of these value-added products .”
The Tommy Trinder survey also highlights the growing popularity of flush casements ; In 2023 around a quarter of PVCu windows quoted by installers on Tommy had flush sashes . Smooth White was even less popular as a finish on PVCu Flush Casements accounting for just 33 % of all windows quoted .
www . tommytrinder . com
” Our sales have risen 20 % in six weeks with Tommy Trinder .”
Chris Nelson West Cornwall Plastics
... and it ’ s as simple as sketching on a pad .
book a demo www . tommytrinder . com
CLEARVIEW-UK . COM FEBRUARY 2024
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