Clearview 266 - January 2024 | Page 74

Installer Insight

A FLEXIBLE WAY TO BUY LEADS FOR A WIDER AUDIENCE

» LEADS 2 TRADE HAS UPDATED ITS Lead Vault to provide its existing and any new installer members with another avenue . It will feature a range of lead types , from qualified with notes , exclusive to non-exclusive sold to you and a maximum of one other , and web qualified forms from its comparison websites , all priced accordingly .
Leads will only stay in the Lead Vault for a maximum of three days so they don ’ t go stale , and members will be able to choose multiple leads and add them to their cart to checkout like an e-commerce website . The price of the leads will be from as little as £ 15 .
Andy Royle , co-founder , and director of Leads 2 Trade explained : “ We launched the lead vault originally in 2019 and during Covid we used it to advertise leads for the percentage of installers who still wanted to buy leads whilst we were closed .
“ Our premium appointed no pitch no fee leads have proven very popular , but we realised that they are not suitable for all installers who may for example want to book their own appointments .
“ We get a lot of enquiries a month from installers who want to join our network , but they don ’ t necessarily fit the profile of a premium customer , they might be new start-ups , or are not in a position to cover whole postcodes and can ’ t commit to a certain minimum number of leads per week .
“ We know it ’ s not one size fits all , and the Lead Vault will appeal to that different type of lead buyer as well as our existing members who want to top their lead volumes up who may want different lead types with pricing to reflect that . There are no minimum orders or weekly commitments , installers can pick and choose the leads they want , when they want .”
Any new Installers will still need to meet certain criteria to register for the Lead Vault , including being registered with their industry body , trading for a minimum period and have an existing web presence with reviews .
www . leads2trade . co . uk

‘ MOVE UPMARKET ’ CREATES DEMAND SURGE

» TOM BARFIELD , Business Development Consultant to Tommy Trinder , speaks to a lot of window installers ; he ’ s carried out more than 170 demos of the firm ’ s market leading sales app over the six months . And , according to Tom , when it comes to buying software , it ’ s all change :
“ During the pandemic it was all about saving time . But 2023 was totally different . The going got tough , and installers quickly recognised that there ’ s
more to winning hearts and wallets than simply getting a quote out of the door . This year installers have been on the hunt for software that will wow homeowners .”
The rise and rise of Tommy Trinder is well documented ; from a standing start four years ago the firm has grown rapidly to become to go-to quoting app for over five hundred window installers . The ‘ flight-to-quality ’ amongst installers in 2023 has spurred further gains for the firm , with more than twenty
installation companies now signing up to use the app every month .
Commenting on the changing role of software in the industry , Chris Brunsdon , founder & CEO of Tommy Trinder says :
“ It ’ s no wonder that installers are actively seeking out tools that will help them stand out from the pack . Tommy Trinder makes it easy to show off premium features such as foils , dual colours , dummy vents , mechanical joints , flush
casements , surface mounted bars , premium ironmongery etc . in a visual and engaging way .
Another key weapon when selling to the premium market is the ‘ makeover ’. Tommy Trinder report that around 100,000 homeowners received a quote generated by the app in 2023 , and notably 60 % of quotes were accompanied by a ‘ makeover ’.
“ And , customers love being able to try before they buy - trying out different styles , colours and bar options and instantly seeing the results in situ . It all adds up to a memorable and compelling buying experience .”
www . tommytrinder . com
74 JANUARY 2024 CLEARVIEW-UK . COM