Conservatories & Extensions
Generate leads today with new software tool
» PRODUCTION SOFTWARE Technology ( PST ), a leading provider of software solutions for the glazing industry , has launched a new lead generation tool to help conservatory installers gain valuable insights into customer engagement and trending products .
The new tool works in conjunction with vsHome AR , PST ’ s software solution that allows installers to share product designs with customers to view in augmented reality as either a life size representation on the side of their home or as a tabletop view through their smartphone or tablet .
Managing Director Neil Travers explains : “ When homeowners search online for conservatories or orangeries , their first port of call will be to visit installer websites to explore their available options . With our new lead generation tool , installers can place various product models on their website along with QR codes – once they find a model they like , potential customers can scan the
corresponding QR code using the vsHome AR app .
“ To access the model and view it in augmented reality , customers will then be required to create an account and input their contact information , which is verified by us . From that point forward , the lead generation tool will track every time customers interact with a model in the vsHome AR app , capturing data such as which model was viewed and their approximate location .
“ This new lead generation tool allows conservatory and orangery installers to not only generate new leads , but to also gain valuable insights into customer preferences . By analysing this data through our internal database , companies can make informed decisions about product development and marketing strategies .”
In addition to providing valuable data insights with their new lead generation tool , PST offers an additional service where they can provide a bespoke version of their app with companies ’ branding included , helping installers differentiate themselves from competitors by offering a personalised experience to potential customers .
Neil concludes : “ By combining our vsHome AR app with the lead capture feature , we believe that this tool will truly revolutionise how installers connect with their target audience and ultimately drive business growth .”
www . pstonline . co . uk
Two in a Row : Installer of the Year , once again …
» CLEARVIEW HOME IMPROVEMENTS is celebrating an unprecedented success after being named the UK ’ s Installer of the Year at the G Awards for the second straight year .
Twelve months ago , the North West installer of windows , doors and luxury living spaces wowed the judging panel of industry experts with its commitment to quality , design , the customer experience and an unrivalled focus on health and safety , receiving a perfect score from the independent assessment .
After gaining further certifications such as CHAS and Constructionline accreditations and only building on its reputation for delivering excellence with every installation , Clearview once again impressed the judges and retained their status as the nation ’ s number one installer .
In doing so , Clearview has become the first company to win the prestigious Installer of the Year Award twice .
Greg Kane , Clearview Home Improvement ’ s CEO , commented : “ This award is a celebration of the care , consideration and outstanding work that we deliver to help homeowners across the North West of England transform their homes .
“ Over the past year , we have invested heavily in further securing the operational side of the business and have gained industry-leading qualifications that are commonly associated with largescale housebuilders , not regional home improvement companies . This , alongside
further improvements to our marketing and design software , impressed the judging panel .
“ Our spirit , attitude and determination to continuously raise the bar sets us apart from other installers . And its why so many people trust Clearview to improve and develop their homes .”
As part of the judging process , members of the Glass and Glazing Federation ( GGF ) visited Clearview ’ s head offices in Leyland to see first-hand the steps the installer had taken to build on last year ’ s success .
The judges heard about Clearview ’ s new marketing campaigns – several of which are an industry-first – how the company had taken strides to build a best-in-class operational division and its longstanding partnerships with the likes of Conservatory Outlet , Ultraframe , Epwin and Clayton Glass . They too listened to first-hand testimonials from several of Clearview ’ s satisfied customers .
www . conservatoryoutlet . co . uk
66 JANUARY 2024 CLEARVIEW-UK . COM