“ Endurance ® Doors has always recognised that our relationship with our installer partners is symbiotic ” explains Russell Hensman , group marketing manager at the business . “ The better they do , the better we ultimately do and that ’ s why we remain committed to not offering them high quality products but also the highest levels sales support .

“ The opening of our showroom in 2022 demonstrates the strength of that commitment . It adds to a range of other sales tools we offer such as professionally produced literature and digital assets like videos and online case studies .”

Located in Brigg , North Lincolnshire close to its main manufacturing site , the Endurance ® Doors ’ showroom allows homeowners to experience a full range of the brand ’ s doors , hardware and accessories first-hand .

Installers can either attend

the showroom with prospective customers or they can advise customers to visit of their own accord . In this latter case , Endurance ® Doors ’ dedicated showroom team can do the selling on the installer ’ s behalf before passing the sale back to them .

To ensure installers and their customers can benefit from the showroom regardless of where they are located in the UK , Endurance ® Doors also offers virtual appointments . These are fully interactive and are conducted on a one-to-one basis by a showroom specialist using the very latest video conferencing technology .

Installers who have used the showroom to great effect include Savills Glass . Located in East Yorkshire , this business has been fitting windows , doors and conservatories for homeowners across the Yorkshire and Humber region for 35 years .

It has sent dozens of customers to the Endurance ® Doors showroom and every single one of these prospects has gone on to place an order .

Managing Director , Julian Savill says : “ In the past , if potential customers wanted

to physically see a door before they placed an order , they would have to view whatever we had in stock waiting to be fitted .

“ This meant they could only ever get a limited glimpse of the wide selection of Endurance ® Door styles , colours , hardware and accessories we offer . As an operational rather than retail focused site , our premises are also not wholly conducive to selling .

“ In the year since its opening , the Endurance ® Doors ’ showroom has proven to be

a real asset . It has become a valuable , on-tap resource that ’ s like having our own showroom but without the associated costs of establishing , running and staffing one .”

Summing up , he adds : “ Aside from ensuring an enhanced customer experience , the showroom has given our business a boost . Our team can now spend less time selling doors - and more time fitting them .”

www . endurancedoors . co . uk

46 JANUARY 2024

CLEARVIEW-UK . COM