Doors & Windows
Another round of innovation for cassette system
Two years on from the initial launch , DoorCo has re-innovated their revolutionary door glazing cassette system , FLiP , in response to customer feedback and the latest requirements for the product . The leading glazing system is now more robust and even quicker to install .
Mark Towers , Head of Operations explains the changes : “ The FLiP system was introduced to the market back in 2021 , bringing radical benefits such as Foam In Place ® technology and unique designs and finishes . It was an innovative design back then but at DoorCo we never stand still and in reaction to customer feedback , we ’ ve further improved the product .
“ The benefits that our cassette customers love remains unchanged : The Foam In Place ® technology , where the system is pre-foamed at our Macclesfield warehouse making the FLiP system highly weather-resistant and totally re-glazeable , as well as the quickest and easiest system to glaze in the marketplace as it requires no glazing tape or wet seals . Added to that , the variety of the range - our three finishes and number of useable designs - exceeds that of our competitors and has allowed both our customers and theirs to have more options than ever .
“ We keep in close contact with our customers , and it is their feedback that drives our innovation . Together we ’ ve explored how the core components perform , what slows it down or causes inconvenience during installation and what do the industry standards require over the next 5 years . It became clear that the original innovative connector designs were an area we could make even better .
“ The new connector systems have been built with security and installation in mind . They are now both substantially more robust , simpler to use and provide added security features . For example , the new corners and straight connectors come in two parts so they can clamp to the inside and outside of the door and glass . One part is also prefixed to the external cassette , making glass installation much easier . We have added additional corner bosses to the cassette frames helping to reduce corner flair , which in turn delivers more security with the 3 screw corner connector system in each corner .
“ The internal straight and corners connector are also now pre-screwed , taking away another step from the installation process . Albeit a small thing , when working at volume any time savings make a big difference .”
“ FLiP can now be installed in a twin vertical door like our Carnoustie in around 7 minutes , thanks to these small changes . Don ’ t take our word for it though , why not take the challenge and see if FLiP is quicker than your current system .”
Focusing on the importance of re-innovating key products for the sake of customers , Michelle Kirkham , Sales and Customer Services Manager adds : “ Our customers are at the core of everything we do , and their feedback is always the driving force for any product changes we make .
“ FLiP is much-loved by our customers but that doesn ’ t stop us keeping our ears to the ground and progressing the development of it further .
“ The changes we ’ ve made are centred around product quality and ease of use , two things of great importance to our customers and therefore key priorities for us . We ’ re really excited to be launching version two of FLiP and are looking forward to hearing further feedback as our network begin to use it .”
www . trade . door-co . com / flip-by-doorco /
28 NOVEMBER 2023 CLEARVIEW-UK . COM