Doors & Windows
“ IT TRULY MAKES SENSE ”
It isn ’ t uncommon to hear phrases such as ‘ one-stop shop ’, ‘ one of a kind ’ and ‘ one to watch ’ when speaking to someone about their products and services , and it always begs one question from us here at Clearview , how is that different to anyone else saying the same thing ? So , when we caught up with Hörmann UK ’ s Wolfgang Gorner and he said the words “ but I ’ ll tell you what makes the difference ,” we knew this one really was …
» “ WITH HÖRMANN TRUEDOR , WE know we have a range of composite doors that make sense for our customer ,” Wolfgang says . “ It ’ s high-end , but it appeals to the whole market . It ’ s a complete range ; safe , secure and stylish . And it ’ s one that installers — at all levels of experience in the industry — are impressed by . Plus it comes with the Hörmann mark of quality , and the German heritage that truly sets our products apart .
“ But what we want to do is help make it even easier to sell to our customers ’ customers . Every day we are asking ‘ how can we help ’ installers and fitters ? When it comes to Hörmann Truedor in particular , a major part of the product is the support and service that comes with it .
“ It begins with a wonderful team . Customers can contact us in the usual ways and the support is there from sales advice to technical expertise . They ’ re there to hold your hand if needed , but more than that , give our installers the confidence and competence to do it by themselves , with a good foundation of knowledge already there .
“ This knowledge comes from our training academy . It ’ s something we ’ ve offered at Hörmann UK for a very long time . It ’ s standard for us now , and it sets a standard too . Of course we want our products to be installed correctly , but again it is to help the fitter get more comfortable with the doors so that when they are on-site , at someone ’ s home , it is so much easier having that familiarity .
“ Everyone from complete novices — even those new to the industry , to experienced installers — who want to learn about a new range or product , attend our training academy . And , coupled with our open days ( like the three-day event mid-November ), it isn ’ t just an opportunity to get to know the products better , but the team behind them too .
“ We are here for the installer whatever they need . There are the people here at Hörmann UK HQ , who are always on the end of the phone or ready to reply to your email ; the sales team and the engineers who can help with technical queries . But we also have our field engineers who can meet you on site and assist with fittings . We ’ re here to offer help , hints and tips , plus practical advice ; whether it ’ s a sales question , a style query or a physical solution needed to help with installation .
“ And it isn ’ t only the ‘ human team ’ on hand to help . There is online assistance with the new Hörmann Truedor website ; for both our customer and the consumer .
Linking the two just makes sense for us , because again , we want to make the range the best possible option — the only choice — for everyone involved . End consumers can use the door designer to build their perfect door , and order colour swatches . “ Trade customers can log into the portal to find everything they need from marketing support to an online order system , technical specifications and fitting help . We don ’ t charge for leads — and there ’ s no fee for training ( unless you ’ re a no-show ).
“ It ’ s the Truedor brand , but now backed by the essence of Hörmann . It ’ s the German heritage of quality in the design , development and manufacture of the product , but also the kudos that excelling in a trade still carries in Germany . We bring that ethos over to the UK with this range of doors .
“ We know that there is a market for the Hörmann Truedor range . With our training academy , we know our customers can fit them ; together with all the online and physical support they need in the background too . Put all of this together and it truly makes sense for all involved .”
www . truedor . co . uk www . Hörmann . co . uk
22 NOVEMBER 2023 CLEARVIEW-UK . COM