INDUSTRY NEWS
“ WE ’ RE IN !”
SILKA smashes sign-up targets following the launch of its SILKAselect trade partnership
Following two exciting events at the iconic venues of Silverstone Circuit and Manchester ’ s Concorde Conference Centre , SILKA is celebrating the successful launch of its SILKAselect trade partnership – and welcoming more than 30 handpicked partners .
Installers from all over the UK were given a SILKAselect masterclass , learning how the exclusive collaboration can futureproof their business and offer standout support in selling its revolutionary range of aluminium windows and doors . Gathering trackside at Silverstone and beneath the wings of Concorde , guests browsed the stunning range , listened to information and insight from SILKA ’ s core team and were encouraged to offer feedback and opinions , which is a fundamental part of the SILKAselect concept .
Mike Adderly from The Window Centre , Solihull said of the launch : “ I ’ m incredibly impressed . Our clients are coming to us with a wish list that , at the moment , we are struggling to supply . I ’ ve realised how important it is to take a range of products back to our showroom that will help us obtain lower U-values for clients .”
As well as enjoying a day of industry conversation , companies were asked to pledge their commitment as a SILKAselect trade partner by holding up a card declaring “ We ’ re In !” at any point during the day ’ s proceedings .
“ We ’ re blown away by the sea of ‘ We ’ re Ins ’ we ’ ve seen in response to the SILKAselect trade partnership . It ’ s been great talking to such respected installers and to see them so engaged in what we are offering , which we truly believe is unique ,” says SILKA CEO Asa McGillian of the launches ’ success . “ Our target of 30 partners has been surpassed , which means we now have an inspiring , active community joining us on the journey to deliver future homes , today .”
Offering exclusive products , free targeted sales leads and protected exclusivity within their showroom area , there is also an online Partner Portal featuring regularly updated marketing assets , news and offers , highlighting SILKAselect as a simple , supported and integrated solution for installers to sell the SILKA range of super-insulated Aluminium Windows , Doors and Rooflights .
To find out more about the SILKAselect trade partnership , please visit : www . silkawindows . com / silka-trade-supply /
CLEARVIEW-UK . COM NOVEMBER 2023
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