NATIONAL HOME SECURITY MONTH
Yale is proud to sponsor National Home Security Month
A guarantee that goes the distance
Yale is recognised as one of the leading home security brands throughout the UK and fabricators and installers can capitalise on this with a range of steadfast high-security hardware components backed by an extensive Yale ‘ Lifetime Security Guarantee ’. Here , Paul Atkinson , Managing Director of Yale Door and Window Solutions discusses the guarantee and the benefits it can bring to Yale customers .
In 2022 / 23 there were 275,919 burglaries in England and Wales [ 1 ] . When a residential burglary takes place , it is not just about the money . Consider the items so valuable that a number can ’ t be placed on them , such as family heirlooms . This makes the argument for homeowners installing highly secure doors and windows extremely compelling .
That ’ s why we offer the Yale ‘ Lifetime Security Guarantee ’. First and foremost , it provides homeowners with the assurance that the hardware installed on their door or window is of a tested standard that makes a break-in less likely . On top of this , it comes from a widely trusted brand that inspires confidence in homeowners and gives them the peace of mind that – should the worst happen – the manufacturer will support them with a generous package to cover any resulting cost .
With the door and window market becoming more and more competitive , fabricators and installers are looking for differentiators , not just in smart products but also in added benefits . Our guarantee offers just that .
We quite often see offers to match installation quotes and when homeowners are benchmarking it can be the recognised brand and added benefits that can contribute to the win of a sale . In recent times we ’ ve seen an increased interest in our ‘ Lifetime Security Guarantee ’ as it provides a real advantage , at no additional cost to the fabricator or installer .
Yale is widely acknowledged to be the leading home security brand , inspiring a high level of trust in consumers around the world . This is what makes the Yale ‘ Lifetime Security Guarantee ’ such a fantastic selling tool . Whilst it is there to offer financial support in the event of a break-in , our focus will always be on the quality of our hardware . We understand that the priority for homeowners is protecting what matters most and we pride ourselves on providing security that does just that . Glazing retailers who promote the guarantee can provide assurance to homeowners that one of the key components of the design – security – is in tried and tested hands .
Fabricators and installers can choose from Yale ’ s wide range of hardware to meet their needs , with cylinders , locks , hinges and handles designed to help doors and windows adhere to the most up-to-date industry standards , including PAS 24 , BS6375-2 for weather tightness and Police preferred Secured by Design accreditation . The guarantee has also been expanded to reflect market trends and now covers all PAS24 PVC and composite doors , bifold doors , stable doors , casement windows , and vertical sliding windows .
When it comes to point of sale material , it couldn ’ t be easier . Yale will provide valuable marketing support , including
installer and fabricator certificates as well as a ‘ Lifetime Security Guarantee ’ leaflet and consumer literature , to help customers understand its advantages .
The guarantee ensures end-users are secured for life and offers outstanding protection against forced entry . Here is a breakdown of the outstanding benefits * it provides not only for homeowners – but for the fabricators and installers who adopt it :
• In the unlikely event of a break-in , Yale will pay up to £ 1,000 towards the customer ’ s home insurance excess to ensure they ’ re not left out of pocket
• Up to £ 1,000 will be paid to the original supplier towards repairs or replacements – a sign of the confidence that Yale has in its components , all of which are designed to stand the test of time
• £ 1,000 in financial compensation will be provided in the event of a burglary or break-in taking place due to the failure of a Yale door or window security component , by way of an apology to the customer
[ 1 ] statista * For full details of the ‘ Yale Lifetime Security Guarantee ’ please visit www . yaledws . co . uk / uk / en / support / lifetime-security-guarantee
76 OCTOBER 2023 CLEARVIEW-UK . COM