INDUSTRY NEWS
ON TARGET FOR ANOTHER RECORD YEAR
Window and fire door manufacturer Shelforce is targeting another record year after posting turnover of more than £ 5.8m for last year .
That figure was just under a 50 % increase on the previous year , and Shelforce is on track to hit the £ 8m mark this year .
After receiving The Kings Award for Enterprise in Promoting Opportunity ( through social mobility ) in April , the highest official UK award for British business , as well as and the ‘ Most Significant Service Improvement ’ award at the first ever Housing Awards , it has been a brilliant 2023 so far .
And Howard Trotter , Business Manager of the Birmingham-based company , is under no illusions as to the reasons why the company is continually going from strength to strength – it ’ s a combination of a fantastic product , hard-working team , and the seal of approval from King Charles .
“ To be on schedule to hit another record year in terms of turnover is fantastic ,” said Howard . “ Our order book has been healthy thanks to our Fireshel 30-minute fire , smoke , and security resistant door , for which we have had to increase manufacturing capacity to produce more than 200 fire doors a week due to demand .
‘
With almost 35,000 fire doors to replace in Birmingham , demand is set to remain both high and constant
’
“ Our success is also down to our team ,
who work unbelievably hard to get the product out of the door on time . And , of course , being awarded The Kings Award for Enterprise in Promoting Opportunity has attracted attention from potential clients , including other local authorities and housing associations . It has enhanced our reputation further , and you can ’ t put a price on that .”
Alongside new machinery to help cope with demand , Shelforce has also invested £ 10,000 in a new software system and new phone system to help increase efficiency , and its full-time team .
“ With almost 35,000 fire doors to replace in Birmingham , demand is set to remain both high and constant ,” added Howard . “ Our investment means we are set up to cope with that , and continue our core values , which are to provide the best products and services to our clients and employment opportunities for people with disabilities .”
Shelforce specialises in supplying high quality windows , doors and fire doors to local authority building projects , including Birmingham City Council .
www . shelforce . com
16 OCTOBER 2023 CLEARVIEW-UK . COM