Clearview 263 - October 2023 | Page 106

Installer Insight

GGF SUPPORTS MATES IN MIND MENTAL HEALTH CHARITY

The Glass & Glazing Federation ( GGF ) has become a supporter of Mates in Mind , a leading charity that aims to raise awareness of and improve mental health across the construction industry and related sectors .
» ACCORDING TO MATES IN Mind , three in five employees
supporting organisations to raise awareness of mental
support that ’ s designed to help establish a workplace mental
working in construction have
health in the workplace .
health program . This includes
experienced a mental health
The GGF is currently
an annual assessment ; a free ,
condition with 73 % reporting
undertaking its first steps of a
employee focused ‘ Start the
of work and in many
that their employers do not
planned , three-year process to
Conversation ’ course ; access to
cases having limited face-to-
recognise the early signs of
improve its leadership around
a dedicated Support Manager ;
face contact with other people
mental health problems .
the promotion of positive
free management level courses
can often prevent workers from
As a result , construction
mental wellbeing within Group
and discounted counselling
seeking help if they need it .
workers are 3.7 times more likely
Companies .
support for staff members .
“ And since Covid , it ’ s not just
to take their own life compared
As a result , the Federation
Tom Butler , Head of Sales &
those who are away on site that
to the average population .
is offering a 10 % discount
Marketing at the GGF , com-
are vulnerable , there are plenty
Established in 2016 , Mates
to Members who also want
mented : “ Mental health is a
of workers who now operate
in Mind has enabled hundreds
to become a Mates in Mind
major issue for the construction
remotely or who are required
of organisations to transform
supporter .
industry and related sectors ,
to spend extensive periods of
their mental health culture ,
Supporting companies gain
including fenestration . That ’ s
time away from home .”
developing a suite of tools and
exclusive access to a range
because moving from site to
initiatives designed to enable
of resources , training and
site , with no permanent place
www . ggf . org . uk

Social media training sessions for premium retailers

» DUBBED ‘ SOCIAL MEDIA SOCIALS ’, Conservatory Outlet ’ s in-house marketing team will run monthly virtual get-togethers for individuals who are involved in the day-to-day running of its retailers ’ social media channels .
The first virtual meeting was held on 25th August , with representatives from the majority of Conservatory Outlet ’ s retail Network in attendance . Topics covered in the opening session included design principles , branding , emerging trends and idea generation .
Siobhan Bird of the Highlands-based retailer and installer ERG was one of those who attended the initial session and had this to say : “ The session was incredibly useful . It ’ s great to have the opportunity to discuss ideas with people in a similar position to me and learn how to continuously improve our presence on a variety of different social channels .”
Further training sessions are scheduled monthly throughout the rest of the year and into 2024 and will continue to feature a mixture of open forums and specialist training modules .
With over half of consumers utilising platforms such as X ( formerly Twitter ), Facebook , Instagram and TikTok to research products and companies , social
media plays an integral role in developing brand awareness amongst potential customers .
Karen Clough , Group Marketing Director , said : “ In our industry , you can ’ t stand still . We want to help our customers build their brand and provide them with the support to do so .
“ One of the key reasons why installers choose to work with Conservatory Outlet is due to the wealth of marketing knowledge , support and guidance that we can provide . Social media and the wider marketing landscape are constantly evolving . It ’ s important for us and our customers to stay a step ahead .
“ Feedback from our first session has been really encouraging . Conservatory Outlet is always looking to add value to our retail customers and these bespoke training sessions are another example of how we help businesses within our Network grow .”
www . conservatoryoutlet . co . uk
106 OCTOBER 2023 CLEARVIEW-UK . COM