Ancillary & Building Products
CLADDING RANGE EXTENDED
» NORTHERN BUILDING Plastics , one of the UK ’ s largest suppliers of materials for the trade , is helping customers take advantage of the increase in cladding demand with new products and colours .
According to figures from the Rated People Home Improvement Report , cladding has become the biggest home improvement trend amongst homeowners , seeing a rise of more than 700 percent over the past year .
Due to this demand , NBP has recently expanded its cladding collection , with new colours and products to help its customers make the most of the current market .
Stephen Jones , Sales Director at Northern Building Plastics says : “ We ’ ve definitely seen a huge increase in the demand for cladding recently , which is why we ’ ve added to our already impressive range .
“ We ’ ve always held a selection of cladding ranges from the biggest brands , such as HardiePlank and Fortex , because we want to offer our customers more choice . However , we wanted to take this to the next level with new products and colours .
“ We ’ ve added Anthracite Grey to help our customers match their cladding to their window and door installations , taking advantage of the huge demand for this popular shade . We ’ ve also added Fortex Shadow Gap cladding to our collection , which is a stylish new product which offers an embossed finish .
“ All of these new products are great additions to our already impressive cladding range and give our customers more choice and more opportunities to thrive in the current market . Cladding provides a fantastic upsell opportunity for window installers and general builders , so we ’ re excited for the opportunities which our customers can gain from these new products .
“ All of these new additions are backed up by our industry-leading delivery service which helps make the lives of our customers much easier , as all of our products are available with free nextday delivery and no minimum order . This means you can get everything you need , expertly delivered , with no disruption on-site .”
www . nbp . co . uk
Stepping up marketing support package
Selecta Systems is one of the first PVC-U systems companies to go live with Business Micros ’ ground-breaking new TOUCH lead generation software , as they step up their sales and marketing support for trade customers .
» THE TOUCH WINDOW and door designer , complete with the clever Home Visualiser tool , is now live on Selecta ’ s new homeowner focused website at : https :// advance70 . co . uk /. This professional sales lead generation tool is also available for fabricators and installers to add instantly to their own websites via their newly upgraded Connect customer portal .
Mark Walker , Selecta ’ s Marketing Manager , explained : “ The window and door designer has the complete range of Selecta products on there for retail buyers to choose from , all based on our BM dataset . Homeowners can also upload a picture of their own house to see exactly how their chosen design will look . When they submit their enquiry , we send the lead out to our customers in that area .
“ If Selecta customers want to generate those leads for themselves , they also have the option of adding a branded version of our TOUCH system window and door designer to their own website . We had several customers sign up in the first week of launch and the feedback has been so positive that we ’ re seeing many more following suit and registering .
“ For fabricators , they can take confidence from the fact that the software specialists at Business Micros have designed the first truly end to end solution for this industry . That means over time , they ’ ll easily be able to integrate TOUCH with other Business Micros Group products .”
Selecta ’ s sales and marketing support package also includes the option of customers being able to have a brand new themed and branded website created by the team at Business Micros Group company The Consultancy , who are key to the operational roll out of TOUCH . With the ability to integrate the TOUCH window and door designer and home visualiser within the themed website , it offers Selecta ’ s customers the complete online marketing package , whether it be for trade or retail .
store . bm-touch . co . uk www . selectasystems . com www . businessmicros . co . uk
94 SEPTEMBER 2023 CLEARVIEW-UK . COM