Clearview 262 - September 2023 | Page 114

Business News

Digital Leads Grow For Retail Network Yet Again

» A GROUP OF INDEPENDent retail installers are enjoying sustained year-on-year increases in online enquiries , achieving , on average , 16 % more digital leads than the same comparable year-to-date period in 2022 .
The companies , all part of the Conservatory Outlet Network , have remained fully engaged with a proactive , multi-channel approach to marketing and have recorded impressive results , defying the challenging market conditions .
Fabricator Conservatory Outlet , which heads up the Network , employs its in-house marketing team and draws further support from the industry-leading digital agency , DigitalKOG . With decades of experience in the home improvement sector , DigitalKOG works
exclusively for Conservatory Outlet ’ s retail partners , bringing unique insight to each company ’ s marketing strategy .
Access to this marketing expertise has helped Conservatory Outlet ’ s retailers to continue generating a consistently strong level of retail enquiries , paving the way for a healthy order book through the second half of 2023 and beyond .
Karen Clough , Marketing Director at Conservatory Outlet , explains : “ It ’ s pretty rare for a fabricator to put so much emphasis on understanding the retail customer . There are plenty of fabricators out there that can make you a good product . And yes , it ’ s hugely important . But without leads , it ’ s all academic . We ’ re proud of our Network of retailers
for continuing to embrace a proactive approach to keep lead intake at a consistent level .” “ We work in constant partnership with our agency partner , DigitalKOG , to experiment with new ideas and channels , spilt test campaigns and replicate successes across our dealer network .
“ It ’ s crucial to us that retail marketing and lead generation is the number one priority for our business .”
A recent report from Insight Data indicated that 74 % of home improvement companies were finding enquiries hard to come by and many were raising concerns about a lack of demand through 2023 and beyond as inflation and the rising cost of living start to bite .
www . conservatoryoutlet . co . uk

Impressive year-on-year growth

» DESPITE A FLUCTUATING MARKET , specialist fabricator Fentrade Aluminium has reported a 35 % year-on-year growth , a testament to the company ’ s unwavering dedication to product choice and customer satisfaction . Whilst the growth is impressive , the company remains steadfast in its ambition to further elevate its offerings and expand its reach .
Chris Reeks , Fentrade ’ s Director , said : “ Sales of our inline and lift / slide aluminium sliding doors have grown 36 % and 34 % respectively , which contrasts with
our bifold sales which remain on par with the previous year . These figures support industry trends with the upturn for wider sliding doors .
“ We continually evaluate our products to ensure we offer the widest range of aluminium solutions to support all market trends . As such , we will soon launch the new Document L compliant S140 inline sliding door from ALUK , giving our customers a wider selection of cutting-edge solutions for their door projects .”
Fentrade is an active Council for Aluminium in Building member and a respected name in the aluminium fenestration industry , offering a comprehensive range of high-quality aluminium windows , doors , curtain walling and shop front solutions . The company ’ s dedication to quality manufacture and customer satisfaction has positioned it as a preferred choice among builders , contractors and installers .
Chris said : “ Investment in the fabrication team and the internal sales support ensures we continue to provide a seamless and efficient service to our expanding customer base .
“ We are immensely proud of the growth that Fentrade has achieved over the past year . It has been both organic and driven , with existing customers increasing their order volumes whilst our presence at FIT Show 2022 and 2023 and our targeted marketing campaigns have yielded new customers .”
During the past twelve months , Fentrade has also introduced several new products including the Reynaers CP130 sliding door and the SD70 Heritage door system from Jack Aluminium . Chris said : “ We want to help our customers secure a key market advantage and both products have proven popular with retail installers as they offer the high-end aesthetics that today ’ s discerning consumers are looking for .”
www . fentradealuminium . co . uk
114 SEPTEMBER 2023 CLEARVIEW-UK . COM