FIT Show Review
Tenth year of FIT Show proves best ever for Morley Glass
The 2023 FIT Show was the busiest show to date for Morley Glass , whose team were inundated with interest in their premium quality shading and privacy solutions , especially from installers seeking to unlock the sales potential of its market leading , easy to install systems .
So successful was this tenth year of the FIT Show that Morley Glass has already announced it will exhibit at the next event in 2025 .
This year ’ s show was particularly special for Morley Glass as it also marked its 25th anniversary , a milestone which the team celebrated with the industry in a variety of ways . This included being a major sponsor of the show and the PIGS networking evening , and through a free chocolate bar prize draw that proved hugely popular with visitors .
Twenty-five FIT Show visitors won a prize after picking up and unwrapping one of the winning chocolate bars , including Bradley Gaunt from Made for Trade Windows who won a package of four motorised Uni-Blinds ® integral blinds worth more than £ 1000 . The prize draw was , however , just one of the big attractions of the Morley Glass stand created by White Rose Exhibitions , which also featured a stunning 2.0m x 2.5m video wall and a host of eye-catching Uni-Blinds ® integral blind displays .
Over three packed days the stars of the show were undoubtedly the Morley Glass systems and products that were making their debut . Its new integral blind system for flat glass rooflights piqued the interest of installers through its ability to offer a balance of long term operational reliability with elegant looks , and the new switchable smart glass system appealed to many installers working on high-end residential projects .
Delighted with the show , Ian Short , MD of Morley Glass commented : “ What an amazing FIT Show – so much so that we are already looking forward to the next one in 2025 . The turnout was fantastic , and it was good to see a continuous flow of visitors to our stand , which has helped us build some exciting new relationships , as well as giving us the opportunity to catch up with our existing customers and industry partners .
“ We ’ ve spent 25 years developing a range of premium privacy and shading products and systems which we passionately believe offer massive sales potential to installers . As anyone who visited us at the FIT Show will have seen , we partner with the world ’ s leading manufacturers including ScreenLine ® integral blind systems manufacturer Pellini S . p . A . which means our customers can offer end-users the highest quality products of their kind and I think that is only going become even more important in a more competitive window and door market .”
As it did in 2022 , Morley Glass deployed an extensive marketing campaign to support its presence at the FIT Show , with a particular focus on social media . So successful was this creative campaign that the company generated more VIP ticket registrations via its unique link than any other exhibitor , even surpassing its 2022 figure .
Morley Glass is the world ’ s largest manufacturer of bespoke integral blinds created using ScreenLine ® systems . Its Uni-Blinds ® products are manufactured at its Leeds factory and supplied to customers in the shortest lead times , with complimentary nationwide delivery in as little as 10-12 working days when ordered by 10am on Thursdays .
Uni-Blinds ® installers benefit from a full suite of marketing and point-of-sale assets , including blind sample packs and brochures , along with unrivalled technical support for total peace of mind .
www . morleyglass . co . uk
54 JULY 2023 CLEARVIEW-UK . COM