Business News
Fenestration marketing group reaches 100 employees
» THE ASCOT GROUP , A marketing services group that serves the glazing industry , has attained a major milestone reaching 100 employees .
The group includes Purplex Marketing , Insight Data and the Glazing Summit conference , and was founded by industry veteran Andrew Scott in 2004 .
Andrew commented : “ Only 0.3 % of the 5.5 million businesses in the UK reach 100 employees so it ’ s a very special milestone , and it follows 20 % year-on-year growth as we help even more customers achieve their goals .”
Andrew started in the window , door and conservatory industry 35 years ago , and over that time has acquired , built and sold several companies . He developed the business strategy that propelled super-fabricator Cambrian Windows from 100 to 3,000 frames per week in 36 months , before it was acquired by U . S . Fortune 500 company , Masco .
Today Andrew is a leading consultant to some of the industry ’ s biggest companies . His marketing company , Purplex , specialises in brand strategy and lead generation , while Insight Data provides
Implement A Better CRM to Stay Ahead of Significant Growth
almost 1000 users across the industry with in-depth market intelligence , research and marketing data .
Andrew added : “ Over the last 35 years I ’ ve seen the industry evolve and adapt and it ’ s been a pleasure to work with , advise or support many of the industry ’ s most successful companies and leaders .
“ I ’ ll be bringing all of our combined knowledge and expertise together when we host the Glazing Summit conference later in the year , but in the meantime we ’ ll continue to invest in people and support our customers .”
www . ascotgroup . co . uk
» THE 17-YEAR-OLD FAMILY RUN installation business , DW Windows , has achieved significant growth in recent years , but recognised that to stay on the same trajectory , and continue to deliver excellent customer service , the business needed to embrace change . The company introduced the AdminBase installer management system to streamline the business and improve the customer journey .
Claire Walters of DW Windows comments : “ As soon as we identified we had an issue , we started researching options and AdminBase seemed to tick every box . We especially liked the fact it had been designed with our industry in mind .
“ The AdminBase CRM is constantly evolving , and they work closely with customers to make sure we have what we need . In the last year we have benefited from streamlined diaries , automated customer communication , invaluable lead and marketing reports , a fully integrated system of customer contract information , organised deliveries , accessible financial information , managed service calls , and improved customer service .
“ We have used some of the additional apps that accompany the AdminBase system including MyDiary and the Installer app , and some of the newer features such as Taskboard and the Customer Portal are proving particularly useful . Each staff member has their own task board set up that relates to their department or role , while the management team has a complete overview of a customer contract from start to finish and can ensure that all elements of the customer journey are on track and communicated . This links to the Customer Portal , which automatically keeps the customer up to date with the most important aspects of their order .
“ All appointments and finances relating to the contract are also visible . This alongside our automated checklist emails
Claire & Dave Walters , DW Windows
to customers , means that communication has improved dramatically .
“ Implementing change isn ’ t easy and there is no denying we have encountered some obstacles along the way . However , the AdminBase team has been so helpful and accommodating with their training and support , we don ’ t feel like we have been alone in the process .”
www . abinitiosoftware . co . uk
94 JUNE 2023 CLEARVIEW-UK . COM