Clearview 258 - May 2023 | Page 76

ALUMINIUM Extra
Proud sponsor of Aluminium Extra

Aluminium and then some

Good looking , strong , lightweight , resistant to corrosion and practically maintenance free – it ’ s no wonder aluminium ’ s popularity has revived and soared for windows and doors since the 1980s . But aluminium isn ’ t just popular in its own right , it ’ s also created other trending products such as bi-folds , super slim frames and curtain walling . All design trends that , just like aluminium , show no sign of slowing down .

These are all mainstream products in our industry now of course , with price becoming the main competitive differentiator . Especially , for example , when it comes to bi-folds .
Bi-folds remain hugely popular with homeowners looking to upgrade their homes , adding a sense of space and light and a contemporary look and feel . In fact , there are almost 68,000 internet searches for bi-folds a month . That ’ s over 2,000 a day .
But can you really expect to compete in a market that big on price alone ?
Certainly not , says Quickslide ’ s Managing Director Ben Weber : “ Bi-folds are still a really popular products among homeowners , but in our industry competing on price alone is a race to the bottom . Instead , it ’ s crucial to offer additional value , as well as that great price , to grab customers ’ attention and benefit from this demand .
“ That ’ s why we ’ re about to launch the super slim Visofold 1000 system from Smart Systems . With slimmer sashes , the sightline reduces from 121mm to 110mm . And the beads are simply tapped in on site – so no wedge in gaskets to mess about with during install , it ’ s an installer ’ s dream .”
Foiled woodgrain finish Quickslide knows it ’ s important to offer something new if you want to keep ahead of the game .
Most recently , it has introduced an exclusive foiled woodgrain finish on its bi-folds . Foiled in house , it matches the manufacturer ’ s range of PVCu windows and doors .
“ Basically , it ’ s taking a product that was mainstream and pushing it back to the early market by introducing something new . That way we can still benefit from the demand without competing on price alone ,” says Ben .
“ Either you tap into existing trends and compete on price , or you develop and market something new . Which is what we ’ ve done with Indi-fold .”
Indi-fold – exclusive to Quickslide
Indi-fold is a versatile aluminium slide-and-stack door system that can be configured to suit any preference as the doors can slide independently as well as open outwards . It ’ s now manufactured exclusively by Quickslide , which means it has the industry trusted Quickslide guarantee that it has undergone rigorous testing to British standards and is offered in a specification compliant with the latest regulations .
During the last six months , in preparation for the launch , Quickslide has reworked the Indi-fold system to go to market with a door that not only looks good but also provides the right thermal properties and security levels . It includes an adjustable upstand , flush trickle vents and an integrated cill .
“ We ’ re really excited to be showing Indi-fold off at the FIT Show – you can find us at stand R31 . Indi-fold makes it possible to create virtually any number of panel and door combinations , which is perfect for us as we ’ re all about giving the customer exactly what they want . Come and see what it can do .”
FIT in a visit for more
That ’ s not all the aluminium Quickslide will be showcasing at FIT . Visitors will also be able to see its Heritage aluminium doors and AluSpace ’ s super slim aluminium interior screen and hinged door system , which taps into multiple home styling trends right now – steel-look , slim framed and with Scandistyle bars .
“ This is a big trend . You only have to spend a couple of minutes on social media before you ’ ll see someone ‘ hacking ’ their shower doors with black tape to recreate the surface bar look . It ’ s a hugely popular look , and we ’ ve discovered the same among our customers . We had a soft launch of these products to gauge demand , which is clearly not slowing down , so now we ’ re ready to start offering these two products on a wider basis .”
So , if you want to be able to compete on more than price , pop by stand R31 at FIT to see the latest in everything aluminium and more from Quickslide .
Because aluminium is definitely not lightweight when it comes to customer demand .
www . quickslide . co . uk
76 MAY 2023
CLEARVIEW-UK . COM