Energy Efficiency & Sustainability
How a green future is changing our industry
The glass and glazing industry is evolving rapidly to meet the demands of a more sustainable future , with a greater emphasis on eco-friendly products than ever before .
» BY 2025 , NEW BUILDS ARE expected to be highly energy efficient and net zero ready , which means a 30 % reduction in carbon emissions compared to current levels . Furthermore , existing homes will also see significant improvements in extension standards , resulting in warmer homes and lower bills .
To achieve these targets , new developments and renovations must use products that provide the best insulation , energy efficiency , and the lowest CO 2 emissions . Energy-efficient thermal break systems on windows and double / triple glazing that reduce transmittance and enhance the overall U-value are just a few examples of green products that are critical in achieving sustainability goals .
These products require extensive research and development , highlighting the industry ’ s quick adaptation .
With companies across the sector striving to ensure their products are sustainable , it is important to communicate this to your target audience . High-end , sustainable products will stand out in eco-friendly developments compared to those that don ’ t aid sustainability goals . Therefore , it ’ s essential to include them in project specifications and encourage builders and installers across the country to use them .
Offering sustainable products will increase your chances of becoming the supplier of choice , but the question is , how do you find the correct prospects and inform them about your green products ?
A brighter future
Accessing details of your potential prospects can lead to a significant improvement in the results of your marketing campaigns , as your products or services are being displayed to the individuals who are most likely to engage with them . This can save you valuable time , money , and resources .
Moreover , not only do you have knowledge of all your potential customers , but you also have the means to reach out to them . This is why Insight Data has become a critical resource within the fenestration industry , offering numerous details on thousands of companies .
Insight Data ’ s General Manager Kirsty Winter emphasised the importance of data in making business decisions , stating that “ We have first-hand experience of how prospect data can transform a company ’ s fortunes by increasing marketing efficiency and enhancing brand reputation .”
Reach out with Insight
Insight Data provides a comprehensive database of nearly 50,000 companies across the fenestration and construction sectors , with a focus on highly specific business and contact details .
The data is updated regularly updated by a team of dedicated researchers – who work tirelessly to ensure the information is kept up to date .
The team conducts around 20,000 calls and interviews each month , resulting in approximately 1,200 changes and updates to the database .
Kirsty Winter continued to say , “ In today ’ s business environment , it is essential to avoid marketing to irrelevant or inactive companies . Therefore , businesses that need to attract new customers to thrive must explore alternative ways to simplify the process .”
Insight Data ’ s information is divided into five databases , including fenestration , architects , builders ’ merchants , local builders , and main contractors with a turnover of £ 5m . The data can also be sorted by region , sector , and size , enabling businesses to target specific decision-makers within potential customer companies .
Promoting sustainable products has become easier with this marketing data . For instance , the database includes 8,500 architecture firms and practitioners across the UK . This presents an opportunity for companies to have their windows / doors incorporated into project specifications across the UK .
Alternatively , businesses can market their products to local builders and installers , encouraging them to use the products in new builds and renovations wherever possible .
Overall , using Insight Data ’ s marketing data can help businesses create a greener and more successful future .
Promote your sustainable products to thousands of potential customers today . Just email hello @ insightdata . co . uk or call 01934 808 293 .
44 MAY 2023 CLEARVIEW-UK . COM