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» “ IT DOESN ’ T MATTER IF your company is small , a start-up or has been around for a long time , marketing is important , and an experienced marketer will use the right tactics to get you the best results ,” explains Andrew Scott , CEO and founder of Purplex .
When it comes to deciding if it ’ s better to work with an in-house team or partner with an agency , there ’ s no right or wrong answer as Andrew explains .
“ Ultimately , what ’ s best comes down to each individual businesses ’ needs ,” he adds .
“ While some companies have a full department of marketing experts , some may have just one marketing manager and others may have no one at all . We often find this influences their decision to outsource additional marketing support , especially if the
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internal team is short of time and resources .
“ Over the years , we ’ ve worked with lots of clients with an existing in-house marketing manager or team . Working alongside them is incredibly beneficial because we ’ re able to combine their specific company knowledge with our own expertise to create a winning formula .”
THE POWER OF MARKETING
Experienced marketers are well placed to help any company grow by engaging with the right target audience . It doesn ’ t matter if a business is looking to reach a bigger audience , raise brand awareness , increase website traffic , double its social media following or improve the number of monthly leads , this can all be achieved through regular marketing activity .
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When executed through a robust and well thought out marketing plan , the results of marketing can be incredibly tangible .
“ We ’ ve achieved some fantastic results for our clients through marketing ,” explains Andrew .
“ From helping one of our customers to grow their business from £ 6million to £ 25million in ten years to generating 10,000 leaders every month - we ’ ve seen time and time again how powerful marketing can be .
“ Part of this success is all about remembering that one size doesn ’ t fit all when it comes to marketing and every good marketer should know this . While some techniques can quickly generate results for businesses , other marketing tactics require a longer-term strategy and understanding this at the very beginning is important to be clear on what results to expect and when .”
FINDING THE PERFECT MATCH
Companies looking to hire a marketing agency can find it overwhelming knowing who to pick from such a big pool of possibilities . With many years experience working as a business growth consultant and marketing specialist , Andrew offers his advice on what to consider for those companies on the hunt for a new marketing partner .
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“ I still find it incredibly surprising that companies within the home improvement industry still choose to work with a marketing agency with no relevant experience ,” he explains .
“ Although an agency may have tonnes of fantastic marketing campaigns under their belt , they may struggle to deliver the same results for a company from a specific sector . So , spend time researching agencies with the existing knowledge and insight on your industry . It could be a fantastic time saver , especially if they already know tonnes about the market and products .”
One of the best ways for a company to grow is to work alongside a full-service marketing agency which brings together all key marketing disciplines under one roof so results are faster , messages are more consistent and costs are reduced .
For almost two decades , Purplex has been building brands and delivering strong marketing strategies which boost lead generation , improve reputation and increase brand awareness .
As a full-service marketing agency , Purplex has a team of 80 marketing experts in PR , design and print , web design , video production , social media , search engine optimisation and pay-per-click-advertising .
www . purplexmarketing . com
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