Installer Insight
INSTALLER REPLACES TRADITIONAL ADVERTISING WITH AN INNOVATIVE APPROACH
» RADLEY AYLESBURY , who installs windows made from the HALO profile has adopted a unique approach to bringing in new business , which means that it ’ s now exceeding its sales targets month on month .
With the aim of giving something back to charities and the local community , the company has decided to re-deploy its marketing spend , abandon traditional advertising methods , and instead launch the ‘ Radley Stage Trailer ’ which enables them to reach its customer base by showcasing its brand at events within its geographical target area . The branded vehicle is hired out free of charge and the team now regularly support at occasions such as school sports days and charity car shows .
Director , Nathan Ing said : “ The Radley Stage has proved to be a huge success . It gives us a good feeling to know that we are making a difference to events that maybe don ’ t have the budget to hire a stage trailer , or even allowing them to save on hire costs . It ’ s nice to feel like we are giving something back .”
The trailer has proved hugely popular , with many customers referencing it at enquiry stage . With over 20 event bookings in the diary for 2023 already , it ’ s looking to be another successful year ahead .
VEKA Commercial Director Tim Taylor said : “ Radley Aylesbury is providing an exceptional service to its customers , along with quality products that are backed by the Independent Network Insurance Backed Guarantee . Its Customer Satisfaction Score currently stands at an impressive 98.5 %, and we believe that this innovative approach to marketing plays a role in this , as the team have been able to grow a strong , solid reputation within their local area .”
Nathan continued : “ As with any business , our aim is to get people through the door . We work hard to provide this service , and it ’ s a winning solution for all parties . We have created huge amounts of awareness and our customers are safe in the knowledge that we are a trusted brand when it comes to the replacement of their windows and doors .”
www . veka . co . uk
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CLEARVIEW-UK . COM MAY 2023
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