Clearview 256 - March 2023 | Page 28

Doors & Windows

Re-prioritising renovations :

Using homeowner insights to succeed

As the UK continues to endure a prolonged period of economic uncertainty , families are tightening their belts . Despite being more frugal , renovations remain a top priority for homeowners . According to Origin research , 70 percent still want to proceed with their renovation plans .

Ben Brocklesby , Director at Origin , explains how homeowners are re-prioritising their budgets , and reveals how glazing professionals can use this research to succeed in a challenging market .

A NEW HOME ENVIRONMENT
The way people use their homes , and their perceived importance , has changed significantly since the pandemic . The more time people spent at home , the more they recognised the effect a living environment can have on health and wellbeing .
According to Office for National Statistics data , over 30 percent of the UK now works from home , meaning many won ’ t have time to go outside during the day . Homes therefore need an abundance of natural light as this has a big impact on mental and physical health . It is proven to improve mood , stabilise circadian rhythms , and increase cognitive performance .
According to Origin research , homeowners are three times more likely to believe their home is bad for their wellbeing if it lacks natural light . The Origin Home Range has been made
from high grade aluminium to achieve ultra slim sightlines which allows the maximum amount of light into a property .
Closed – or broken – plan living is making a comeback as homeowners need different areas to live , work , and play . The Origin OI-30 Internal Door is the ideal way to achieve this . Made bespoke and available in over 150 RAL colours , the sleek Origin Internal Door provides an elegant way to divide living spaces while allowing light to flow from room to room .
TAPPING INTO TRENDS
The latest interior trends are important to 60 percent of homeowners , so installers will benefit from staying ahead of the curve . Knowing which products , colours , and configurations are most popular , plus being able to advise homeowners on how to achieve their desired look , is key .
Whilst some like to follow trends , others will continue to opt for classic , neutral colours that will stand the test of time . The Scandi style of combining bold black and white fittings with wooden floors and natural textures is in demand as it creates a modern yet rustic feel to
a home . Indeed , 80 percent of homeowners favour a modern style of internal door , with 70 percent choosing black as their preferred colour .
REPUTATION ABOVE ALL
Finally , and above all , is reputation .
Consumers are more cautious with their budget , so will only purchase systems from a brand with a good reputation . They need to feel confident that their windows and doors are built to last .
Over the last two decades , Origin has built a strong reputation based on unrivalled customer service and high-quality products . We are dedicated to supporting Partners to ensure they succeed , particularly in a challenging market .
Manufactured in the UK , Origin offers guarantees of up to 20 years on the whole range . Our gold standard of service includes training , mentoring , advice , technical and customer support , plus marketing support to ensure our Partners have everything they need to secure and win sales .
The revolutionary Origin Sale Safe ( OSS ) quoting and ordering system saves valuable admin time . Installers can generate quotes for
whole-house projects within minutes . Product specifications can be adjusted at the click of a button , while Partners can also easily add their own margins before sharing with customers .
We understand that delays cause installers more than a headache . They damage reputation , hold up projects , and can result in financial loss . Our ‘ Your Lead Time , Not Ours ’ promise allows Partners to dictate when products are delivered , even if it ’ s in as little as 24 hours . This guarantee means Partners can offer the best possible experience to their customers . By never missing an install day , we safeguard their reputation .
While the severity of the recession is still unknown , we are confident that people will continue to invest in their homes . The key for success , however , is to tap into homeowner demands . By understanding their needs and working only with reputable suppliers that support them , installers can focus on growing their business as their reputation goes from strength to strength .
trade . origin-global . com
28 MARCH 2023
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