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» GREY , IN MANY SHADES , continued to dominate in 2022 with Anthracite ( 10 %) and Agate ( 6 %) still topping the charts . But overall , the Tommy Trinder data paints a picture of a highly fragmented colour pallet with installers presenting a dizzying array of choices to homeowners .
“ Long gone are the days when windows were white and handles were gold ,” says Tommy Trinder ’ s CEO Chris Brunsdon . “ The activity from Framepoint ® users in 2022 suggests we have truly become a rainbow nation when it comes to fenestration ; a mind-blowing 1841 different colour combinations were quoted on PVCu Casements during the year .”
Traditional woodgrains continued their decline with only Rosewood ( 4 %) seeing significant volumes . Mahogany , an old
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favourite , was notable by its absence . Oak was trending upwards during the year lead by Golden ( 1 %) and Irish ( 1 %) and with others coming onto the radar such as Amaranth , English , Natural , Coriander and Cinnamon .
“ Such vast choice is wonderful for the homeowner , but it does mean great complexity for the installers ,” says Chris . “ Framepoint ® users tell us that being able to touch and show clients exactly how a window will look in a variety of colourways has become a vital part of their sales process . Modelling a window on the house in full photo-realistic
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quality , then backing that up with full colour , photo-realistic inside and outside views of the product on quotes and contracts not only wows customers , it also removes any room for error .”
The Tommy Trinder survey also highlights the growing popularity of flush casements ; In 2022 around a quarter of PVCu windows quoted by installers on Framepoint ® had flush sashes . Smooth White was even less popular as a finish on PVCu Flush Casements accounting for just 19 % of all windows quoted . 21 % of all flush casements were foiled white or cream . And Agate Grey ( 15 %) was more popular than Anthracite ( 12 %) in the more traditional window form .
Commenting on the scope and accuracy of the data , says Chris : “ Use of the app is
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growing rapidly . We have over 400 window firms using the app so it ’ s solid representation of the market . However , it ’ s likely that our typical subscriber ’ s product mix is somewhat skewed towards the top end . Upselling occurs naturally when it ’ s quick and easy to show off premium features , such as foils , dual colours , dummy vents , mechanical joints , flush casements , surface mounted bars etc . It stands to reason that Framepoint ® users will sell more of these value-added products .”
Looking at the Tommy Trinder data , has Chris got any insights to trends tip for 2023 ?
“ My money is on the ongoing rise of various oak finishes ,” he says . “ And probably fifty more shades of grey .”
www . tommytrinder . com
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32 MARCH 2023 |
CLEARVIEW-UK . COM |