Doors & Windows
Colour matched integral blinds complete the look
Ian Short , MD of Uni-Blinds ® integral blinds manufacturer Morley Glass , explains why they have launched a new black Venetian blind option and the opportunity it presents for installers to offer an on-trend package .
Anyone involved in the home improvement market will know that consumer tastes are constantly
changing . Innovative brands offering everything from paint and landscaping products to kitchens and bathrooms work hard to ensure they can satisfy a relentless consumer appetite for that next must have or different look .
In recent years the door and window industry has also evolved to better meet the demands of consumers . We ’ ve seen a shift away from a fairly limited range of styles available for windows and doors to a what is now a plethora of choices .
According to recent industry data , there is no doubt that routine white PVCu frames continue to dominate sales , but the increased range of frame colours we now have available , along with different frame designs such as flush-fit and the growth in the domestic aluminium market , means the market is much more responsive to changing consumer tastes .
As an industry , we are in a more positive position than ever given that we have moved from responding to change to actually driving it . Nowhere is this more apparent than with integral blinds , which have gone from being a relatively niche product at the beginning of the century to one that is inspiring consumers with new creative potential for their windows and doors .
Seeing windows and doors through a creative lens
Up until recently , windows and doors were often regarded by homeowners as a fairly functional purchase and all relatively standard looking , not necessarily something that could be easily tailored to meet
their home décor and style goals . Inspired by home improvement TV programmes and online influencers , however , many people today see windows and doors in a very different light .
And the innovation of the fenestration industry has been key to this . Going hand in hand with framing developments , like flush fit PVCu systems and slimline aluminium , has been a range of ScreenLine ® integral blind systems developed by Italian company Pellini S . p . A ., which have introduced amazing styling potential .
ScreenLine ® systems , which are used in the manufacture of every Uni-Blinds ® branded integral blind system , give homeowners the opportunity to complete their windows and doors with a personal touch . This is particularly so for colour , both in the Venetian and pleated integral blind styles , which can be matched to the frame colour , no matter how unusual .
Back to black
Black décor features have been growing in popularity in the last couple of years and are regarded by many as very on-trend today . It is also a timeless colour , like white , which is also bold , and it is hugely desirable to many home improvers . Responding to this , we have worked closely with Pellini to be the first company in the UK to bring high quality Venetian ScreenLine ® integral blinds to the market in this colour .
We ’ ve seen the demand for black frames growing , while the appetite for anthracite grey and agate grey remains strong . All three of these colours are ideal for black Venetian Uni-Blinds ® as many of our early customers are discovering .
But it is not simply a case of applying a new colour to the slats . The black blind units optimise visual appeal because all the components are consistent . The finish of the slats ensures the colour will not fade over time , retaining its bold appearance , with perfectly matched colours for the cords , header and footer rails and sideguides used across the different Uni- Blinds ® control systems .
Adding black Uni-Blinds ® integral blinds to a range which already includes the exclusive anthracite grey , silver , beige , yellow and green means giving homeowners even wider scope to express their personality . We think it will rapidly grow to become one of our top-selling blind colours in the coming years as homeowners go back to black .
Find out more about the colour options for Uni-Blinds ® at www . morleyglass . co . uk / available-colours /
26 FEBRUARY 2023 CLEARVIEW-UK . COM