COLIN ST JOHN , COMMERCIAL DIRECTOR , FREEFOAM
» A MIX OF COVID-19 , WAR in Ukraine and the lingering impacts of Brexit have pushed climate change and sustainability onto page two . But as we move into 2023 , they will inexorably move to the top of page one .
There is no escaping the stark warnings coming out of COP27 . All global emissions must fall between 2020 and 2025 and the reality is they are still increasing . Opening the talks , Antonio Guterres , United Nations Secretary General , said : “ we ’ re on a highway to climate hell with our foot on the accelerator .”
He ’ s not exaggerating . The challenge is as big as it gets . It ’ s
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so big , most companies haven ’ t got their heads or hearts around it and are responding inappropriately with incomprehensible gobbledegook , empty soundbites , and token gestures . But today ’ s savvy consumers have seen this for what it is : misleading Greenwashing . |
As a leading manufacturer , Freefoam is taking the challenge seriously and acknowledging our duty to monitor and reduce the impact of our business activities on the environment . By applying Circular Economy thinking and carbon reduction approaches to all elements of our day-to-day work and projects , in conjunction with ‘ Lean Manufacturing ’, we ’ re delivering sustainable solutions for customers .
We accept the responsibility to demonstrate our credentials to customers as we continue our transition from a linear to a Circular Economy company . What does that mean ? It ’ s a call to action to reduce , reuse and recycle , which means enabling the re-use and circulation of resources , retaining economic value , and eliminating waste .
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During the next 12 months we will demonstrate this by sharing our outcomes as we expand the scope of our drive towards circularity to include :
• Carbon reduction initiatives
• Collaborative projects between suppliers , converters , distributors , installers , and end users
• Shift to EV ’ s
• Ensuring the Circularity of PVC via investments into reducing , reusing and recycling
• Building this culture at Freefoam
Our prediction for 2023 ? Sustainability and carbon reducing initiatives will have a massive impact on our product sector supply chains .
www . freefoam . com
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42 JANUARY 2023 |
CLEARVIEW-UK . COM |