INDUSTRY NEWS
Purpose . Planning . Execution .
Purplex , the leading full-service marketing agency , has been helping fenestration and construction companies to achieve their goals through the power of marketing for almost 20 years . MD and founder , Andrew Scott is looking back over the last 12 months and explains why marketing is more important than ever .
Purpose . Planning . Execution .
The three core principles that have formed the foundation of Purplex for many years .
Launched in 2004 , Purplex started as a consultancy business . Andrew had just sold his fabrication business to MASCO and saw a fantastic opportunity to work as an advisor to suppliers in the fenestration industry helping them to grow their business .
Andrew immediately spotted that one of the biggest challenges for companies within the glass and glazing sector was marketing . Although they knew how to manufacture and design outstanding products , business owners struggled to get their name in front of the right people .
Over the last two decades the agency has grown immensely from having just one graphic designer to an 80-strong team of experienced marketers .
Today , Purplex work seamlessly across offline and online channels to build brand recognition , shape perceptions , drive engagement and create brand advocacy .
Full-service marketing
Andrew Scott , Managing Director of Purplex , said : “ The trouble with working with smaller agencies is that they ’ ll often have experience in a specific marketing discipline . As they can ’ t offer a full service there could be a number of flaws within the marketing strategy .
“ To try and combat this , I ’ ve seen many companies work with more than one agency but again this comes with it challenges . Not only could business owners face the risk of paying out more than they should , they could also struggle to align each individual marketing service .
“ From my experience , one of the most effective ways to get the best results from any marketing activity is to create
one clear strategy which guarantees consistency and cohesion across every channel .”
From search engine optimisation , web design and pay per click advertising to social media , public relations , graphic design and video production the Purplex team of marketers can create comprehensive marketing campaigns which help to boost leads and engage with a large target audience .
What ’ s more , each customer is allocated a dedicated account manager who acts as a single point of contact and is supported by a senior management team with decades of home improvement industry experience .
Marketing in 2023
As we start 2023 , the market is down in the home improvement industry which will no doubt cause some challenges for many business owners .
“ The pandemic caused an artificial boom in the market ,” adds Andrew .
“ While some companies successfully managed without any marketing during this time , they ’ ll need to think again in order to survive the current climate . They must once again make a sound investment to have a clear and robust plan for their marketing activity .
“ Cutting marketing budgets during uncertain times is like putting the brakes on during a race and can cause more harm than good . It allows competitors to get ahead and can make it difficult , sometimes even impossible , to catch-up when confidence returns , and people are ready to start buying again .”
Investing at Purplex
Although the last few years have been a rollercoaster ride for the home improvement industry , Purplex has continued to invest during these tough times to be able to successfully support its customers .
As the new year begins , the leading marketing agency is celebrating oneyear since opening its state-of-the-art marketing and technology centre .
“ Last year , we made a £ 1.4million office acquisition ,” explains Andrew .
“ Since moving into the new office space in January , it ’ s been an incredible year full of amazing achievements and it ’ s been great to have the whole team back together under one roof doing what they do best .
“ While other agencies cut back in the last few years , we chose to push ahead . We had a fantastic 2022 and we look forward to what the future holds as we continue to invest in our people and business to help our customers achieve their ambitious goals and meet challenges head on .”
Launched in 2004 , Purplex is responsible for creating and executing sales and marketing strategies designed for home improvement companies to help drive these businesses to new heights .
www . purplexmarketing . com
22 JANUARY 2023 CLEARVIEW-UK . COM