Business News
Why it ’ s time for prospect data in 2023
Data is one of the most essential aspects of any business .
Having access to timely , accurate and trusted information provides a means to market , communicate and flourish in an increasingly competitive trade .
Knowing your competitors and industry environment is so important for a successful business . Whether the data is used to reshape or grow your target audience , there are many reasons why you need real-time information . Using inaccurate or perhaps outdated data can be a waste of time , money and resources .
Directories are the perfect example of this . Often , data that is correct at the point of creation will not change unless the editor is informed or updates the information themselves .
In a volatile market , the likelihood of businesses going bust , changing staff or even moving into different sectors by the time you contact them is increasingly high - and these are details that companies cannot risk getting wrong .
This is a mistake that Insight Data ’ s Sales Executive , Aaron Solomon , believes is costly .
“ If businesses are using heavily decayed data , email bounce backs , undeliverable direct mail and costs all increase - which could be expensive in today ’ s market ,” he explained .
“ Data errors are extremely costly for any business , but the risk is far greater than just losing money .
“ Sending hundreds of emails to recipients in the wrong business or wrong role will not only exhaust your financial resources but will also negatively reflect on your brand identity .”
However , there is an alternative to using static data which guarantees the data you use is fresh , accurate and up to date . To achieve this , gaining access to a real-time prospect database is vital .
Correct and calculated data
At Insight Data , the team offer a goldmine of information that is regularly updated and highly detailed .
Kept up to date by a team of dedicated researchers and spread across five databases , Insight ’ s Salestracker platform has the power to completely change companies ’ marketing success .
These five databases don ’ t just cover fenestration , but range from architects to construction , local builders and builders ’ merchants .
Plus , the in-house research team conduct over 20,000 calls and interviews every month ; generating around 1,200 changes and updates to the data every month .
Accurate data makes prospecting much easier . Instead of wasting time on finding and fixing data errors , your staff can focus on the more important tasks .
In fact , utilising reliable data has proven to drive thousands of pounds of new business through Insight Data customers ’ doors .
“ The vital need of a prospect database can often be overlooked ,” adds Aaron .
“ That ’ s why , at Insight , we have curated a platform that hosts the details of over 13,700 records in the fenestration industry , with over 17,700 emails – including those of key decision makers .
“ Regularly updated and refreshed , the data is kept moving by our tele-researchers , who ensure all the details you ’ re using are correct .
“ Having access to those more likely to interact with you is invaluable , boosting
your chances of increasing sales , generating leads and brand exposure .
“ There ’ s no need to worry about wasting your time checking details because it ’ s all done for you at Insight on a regular basis .
“ Bad data leads to bad business and it ’ s something we help to avoid at Insight .”
Win more business with Insight Salestracker is the world ’ s first fully integrated sales and marketing platform , designed exclusively for the construction and fenestration industry .
It combines real-time prospect data with a powerful online portal with full customer relationship management ( CRM ), map integration and credit profiling .
Aaron added : “ Salestracker is the home of all our detailed data . A platform found nowhere else in the industry , it harnesses our real-time prospect data with a powerful CRM .
“ Thanks to the ever-growing real-time data provided , Salestracker has gained over 700 users with clients including some of the UK ’ s industry-leading building product suppliers .
“ Establishing connections between companies could not be easier . Salestracker makes it easier to reach more potential quality leads with less effort - by working smarter , not harder .”
To increase your chances of boosting sales , book a demo on Salestracker today by calling 01934 808293 or email hello @ insightdata . co . uk
94 JANUARY 2023 CLEARVIEW-UK . COM