Installer Insight
Discounted Digital Marketing for FENSA Members
» FENSA IS PLEASED TO ANNOUNCE that all its members now have access to a range of digital marketing initiatives at a discounted rate , because of its partnership with industry online specialist , ICAAL .
“ In an increasingly digital era , online marketing offers a crucial means of promotion and lead generation ,” says Lis Clarke , Operations Director for FENSA and the BFRC , “ but it can be daunting for those without much experience . We wanted to support members by partnering with a trusted expert in the field . We have worked with the team at ICAAL for a while now as they have supported members with their ambitious growth plans , but we wanted to up the ante and offer our entire membership reduced rates for ICAAL ’ s excellent services .”
Chris Tahmasaby , Chief Executive Officer of ICAAL adds : “ We have been working with FENSA for several years , providing innovative lead generation benefits for its members . Due to the success of these initiatives , we are delighted to now be working as the accrediting body ’ s preferred marketing partner , providing our range of digital marketing services to help members achieve growth . Further information on the partnership and our offering can be found at www . fensa . org . uk / icaal-marketing but just some of the services included are SEO , website design , and lead generation . We are also experts in the fenestration industry so are perfectly placed to help FENSA further support its members .”
Lis concludes : “ As homeowner purse strings start to tighten , clever and creative marketing is a must-have tool and now thanks to our partnership with ICAAL , it ’ s an affordable one too . We ’ re always looking for ways to improve our offering to Approved Installers and firmly believe that with ICAAL ’ s vast experience within the fenestration sector specifically , this partnership to provide professional digital marketing will be a fantastic addition to our programme of benefits .”
www . fensa . org . uk / icaal-marketing
Installers can cash in , in 2023
» ENERGY SAVING HOME improvements will continue to be on consumer wish lists in 2023 despite the cost-of-living crisis .
That ’ s the view of Andy Royle , co-founder and director of Leads 2 Trade , the UK ’ s leading provider of double-qualified home improvement sales leads .
Leads 2 Trade has been connecting homeowners looking to replace their windows or doors with trusted double glazing installers in their local area from its Trusted Local Supplier network since 2006 .
“ Towards the end of 2022 we saw a 29 % increase in turning customer enquiries into business and a 41 % increase in appointments arranged for our members and those have mainly been for products around saving energy , such as double glazing , replacement conservatory roofs and solar panels ,” said Andy .
“ With energy bills expected to increase again in April , homeowners will understandably continue to look for home improvements that can save them money and we see consumer interest remaining high for those products .”
With energy prices playing a big part in the cost-of-living crisis , while traditional spenders may tighten their belts , Andy expects wealthier earners to continue spending – and thinks installers who seize the opportunity to diversify will reap the benefits .
“ Lower income earners might be more reluctant to spend this year , but higher earners will still splurge on home improvements and installers must be ready to take advantage . We expect to see
more installers diversifying their product range to high ticket items this year to target those different age and income demographics .
“ While the expected downturn never really materialised in terms of lead enquiries , installer order books and quote books will continue to dry up a little and they will need help in keeping those leads coming in . We ’ re not off seeing pre-Covid levels of demand and have two of our biggest accounts already back on board for 2023 .
“ So , the enquiries will be there for installers – it ’ s now about our members taking advantage of them to grow their businesses in 2023 .”
www . leads2trade . co . uk
92 JANUARY 2023 CLEARVIEW-UK . COM