One of the most universally important aspects of any piece of marketing is something hidden in plain sight – data . Without accurate and correct data , marketing costs could be wasted by selling your products to the wrong audience .

That is why having access to the right information can help you save time , labour and costs by streamlining your marketing campaigns so that they are viewed by the people that want to see them the most .

Insight Data ’ s Operations Manager , Alex Tremlett said : “ Marketing without up-todate and correct data can ultimately end in businesses losing hundreds and thousands of pounds . It is one of the most important aspects of any campaign , and one business can ’ t afford to get wrong .

“ That is why Insight offers the UK ’ s leading database for the fenestration and construction industries , which has been proven to boost customer sales by thousands of pounds .

“ For as little as £ 150 a month , you can almost certainly watch your leads and interactions increase from marketing campaigns .”

PROVEN RELIABILITY AND EFFECTIVENESS

Since 2007 Insight has pioneered ‘ live data ’, providing customers with real-time access to the latest , most accurate information on the glass and glazing industry

This real-time information comes in the shape of Salestracker , a platform that is spread across five databases with over 50,000 records in total . The fenestration database specifically includes over 13,700 records , with over 17,500 emails of key contacts within these companies .

By gaining access to Salestracker , it ensures that users can target , market and execute campaigns to those that need to see them the most , saving money by pitching products and services to the right audience .

Alex Tremlett believes the use of Insight ’ s databases has proven its worth , with one company

having generated a quarter of a million pounds in sales after signing up for Salestracker .

He added : “ Just before the Covid pandemic , our customer TuffX generated over £ 250,000 worth of sales thanks to our local builders ’ database and powerful email marketing platform , STEM .

“ It is these kinds of results that have propelled Insight to be the leading company in the market , with no other businesses providing as much real-time information as successfully as us .”

MARKETING WITH FRESH DATA Like TuffX , many businesses successfully use STEM , Insight ’ s email marketing service to contact prospects . This ground-breaking technology combines the power of a world-class email software platform with the features and usability of Salestracker .

Combining Insight ’ s data with STEM allows users to send targeted promotions to those that are most likely to interact with it , therefore increasing a company ’ s chance of turning prospects into sales .

Salestracker users no longer need to build and export data lists , import them into separate email marketing platforms and then try and manage the campaign results themselves - STEM does it all for them .

Alex concluded : “ In the shape of STEM , Insight not only offers you the secret ingredient , but the utensils to successfully use it .

“ With full reporting capabilities , users can track the number of email opens and click-throughs as well as analyse the success rate and data by device and location .

“ The ease of use and variety of tools on STEM makes it a key tool to use within the market , and these comprehensive services are all made unique thanks to the fresh data we provide to our software .”

To gain access to Insight ’ s

market-leading database and

boost the chance of your sales

increasing , please visit https ://

www . insightdata . co . uk / or

email hello @ insightdata . co . uk