Clearview 253 - December 2022 | Page 5

INDUSTRY NEWS

Celebrating 15 years of Insight Data

» AWARD-WINNING DATA SPECIAList , Insight Data , is celebrating its 15th anniversary this year , marking a key milestone for the company .
Introduced to the industry in 2007 , Insight Data was the first market research company dedicated to collecting in-depth information about the window , door and conservatory sectors .
Always keen to adapt and evolve the product to meet increasing demand , Insight Data ’ s Salestracker system has come a long way throughout the years .
In 2011 , just four years after launching , the Insight Data team transformed the Salestracker software into the worlds-first fully functioning CRM , providing up-todate industry data live and in real-time .
Andrew Scott , founder and managing director of Insight Data , said : “ Our system was a real revolution that dramatically changed suppliers ’ sales and marketing strategies .
“ For the first time in the industry ’ s history , data was updated automatically - offering customers unrivalled market intelligence .”
Over the last 15 years , Salestracker has continued to grow and evolve . Today it ’ s used by over 700 companies , including major systems companies , fabricators , and component suppliers . All of which use the data to create highly targeted campaigns for prospective customers , helping to save time and money with their marketing activity .
As a fully integrated sales and marketing platform , Salestracker also features a built-in CRM that includes additional
capabilities like credit profiling , email marketing , Google map integration and document storage .
“ With the current uncertainty of the market it ’ s more important than ever we provide the most relevant business data to our clients ,” adds Andrew .
“ We ’ re still as passionate as we were 15 years ago to supply the best market intelligence and that ’ s why our in-house research team makes 20,000 calls a month . Using their insight , we can enhance the data we offer so it ’ s the most reliable and accurate information on the industry .”
www . insightdata . co . uk

18 % year-on-year rise

» SPECIALIST FABRICATOR Mercury Glazing has reported a year-on-year growth of 18 % with the company achieving its highest ever monthly sales figure in September . Steve Cross , Mercury ’ s Director , said : “ We are delighted to be reporting such strong sales growth especially against the backdrop of so much market uncertainty . The economic situation is undoubtedly choppy so this is no time for complacency , but it ’ s important to observe these figures .”
Steve says the company ’ s ongoing success is down to three clear factors .
The first is its strong portfolio of specialist products across PVC-U and aluminium . The company is a leading fabricator of the market-leading Spectus PVC-U Vertical Slider System
and they also manufacture a range of aluminium products from Cortizo and Smart aluminium systems . Steve comments : “ We have a 20-year track record for manufacturing high-end specialist products . They are typically installed in the high value commercial and residential projects that are less affected by economic turbulence . And history shows that ‘ heritage ’ and high-end products tend to be protected during economic downturns .” The second is the strict manufacturing protocols the company has in place . Steve says : “ High end products mean you need to be laser-focused when it comes to product quality . There ’ s no room to cut corners and we never forget this . When you buy from Mercury you ’ re buying the
reassurance of attention to detail you can rely on .”
Lastly , it ’ s investment in plant and people . The company is committed to continuous investment to ensure it has state-of-the-art manufacturing processes . Steve comments : “ Technology is advancing the whole time and we keep our finger on the pulse to ensure we are using the best machines that deliver the best in quality .
When you add in the expertise and experience of our staff , it ’ s a winning proposition .”
Mercury Glazing is in the middle of a four-year plan for growth . As these latest sales figures show , it remains well on course . It ’ s testament to a compelling offering that continues to make the company the go-to for specialist , feature-rich products .
www . mercuryglazing . co . uk
CLEARVIEW-UK . COM DECEMBER 2022
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