Clearview 253 - December 2022 | Page 26

Doors & Windows

A Gladiatorial Showroom Opening

» WITH THE HELP FROM HUNTER from 90s TV series Gladiators , Endurance Doors has opened a new showroom in Brigg . This new cutting-edge retail environment features seven doors from across the Endurance range , along with wall mounted hardware boards , colour swatches and even a super-sized interactive digital board . The doors include two from the Classic , Country and Urban Collections , along with a new ultra-premium Avantal doorset which is already generating considerable interest .
Consultations can be booked online with a Design Consultant , whilst the virtual showroom also gives web visitors a taste of this new retail investment by Endurance . It also fully reflects the consumer marketing strategy that underpins the strong Endurance Doors brand too .
Stephen Nadin , managing director of Endurance Doors enthused : “ This isn ’ t a typical trade only showroom , but a cutting edge , premium retail environment . We feel this is the perfect opportunity to develop new marketing ideas , provide both online and face to face design consultations and generate high quality leads for our Installer Partners .”
www . endurancedoors . co . uk

A LEGEND GETS A REBRAND

» PROFINE HAS RE-BRANDED THE consumers with both chamfered and Legend window and door system to sculptured sash and bead options . Greenline , a sister brand to Kömmerling There is a new website planned and it is now being extruded with a for Q1 2023 , along with additional unique , recycled green core as part of a brochures and point of sale materials . strong , visible product USP .
There are also the resources of profine Group behind the brand with further
The Greenline platform boasts five-chambered frames and mullions , R & D and investment planned to make it a whilst the energy efficiency credentials are standout green window and door system . improved further through the adoption of Kevin Warner , sales and marketing seven-chambered sashes . With a distinct director of profine UK commented : “ Like green core , this product system is one for our Kömmerling 70 platform , Greenline today and tomorrow ’ s environmentally can also achieve a U-value of 1.2 ( W / m 2 K ) conscious trade partners , installers and as standard using a 28mm glass unit and
there ’ s even a dedicated composite door outer frame .”
www . profine-uk . com www . kommerling . co . uk

Expanded IT department to support future growth

» THE GLAZERITE UK GROUP HAS further strengthened its IT department with the addition of Senior Software Product Developer , Andy Thompson . Andy worked for Glazerite for a number of years prior to re-joining the fabricator in the newly created role .
Paul Jagger , Glazerite ’ s Head of IT , says : “ We ’ re delighted to welcome Andy back to Glazerite . He will be focused on driving through strategic changes in IT and will work closely with myself and Group MD , Rob Brearley , on developing our systems , alongside rolling out Group-wide projects .
“ Andy has also been tasked with helping us to introduce new technologies to help underpin our ambitions for growth as a company and for our installer-partners .”
Andy joins Paul , IT Systems Administrator , Chris Cooper , and IT Apprentice , George Willdig in a burgeoning department being strengthened to improve the fabricator ’ s internal infrastructure as well better support customers with next-generation software services .
Andy adds : “ We ’ ve got lots of new ideas and technologies in the pipeline and I ’ m looking forward to embedding these for the benefit of the business , our employees , and our installers .”
www . glazerite . co . uk
26 DECEMBER 2022 CLEARVIEW-UK . COM