» WITH THE ECONOMIC climate causing us all issues , Fabricators and Installers are certainly looking for new ways to secure leads . Thinking ‘ outside the box ’ could be key , and the solution may not be what you expect .
In 2008 , the UK weathered the worst recession in its history , but despite that , research shows that home improvement spending increased , particularly amongst luxury products . Our industry didn ’ t just survive , it thrived . To secure revenue , we diversified our products and services . This resulted in a better product portfolio , with improved quality and
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choice . Arming ourselves with those improved products and continuing to innovate has proved invaluable .
Let ’ s talk about the Vertical Slider ( VS ), one of the most coveted window styles , not only due to aesthetics , but also due to its historical association with style and wealth . It is of course the default style for heritage buildings , but we are also seeing a rise in it being specified in luxury new build developments , as architects and designers recognise not only the elegance of this traditional style , but also , its superior ventilation performance .
Most UK windows are now replacements of replacements ,
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which means that homeowners are giving more consideration to their choice , and willing to invest in enhancing features such as style , hardware , and colour . Providing an interesting modern twist has become an art form , and the Imagine Vertical Slider offers traditional design that boasts the modern performance benefits of PVCu .
Designed and launched in 2018 , this new generation window hosts 30 ‘ clever little details ’ and is still the most technically advanced VS on the market .
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VEKA customer Window Warehouse has recognised the opportunity this highend product can offer and has recently undertaken a successful expansion project , which has enabled it to begin fabrication of the Imagine VS .
In these uncertain times , investing in luxury may seem an unusual thing to do , but history has shown that there is a market out there . By offering homeowners this affordable , accessible , heritage system , you could start to explore it .
www . veka . co . uk
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