Over the past two years window companies have become accustomed to receiving an abundance of sales leads and record growth . Many companies even invested in their people and facilities to cope with the sudden rise in demand . But with the cost-of-living crisis and current economic climate , it ’ s now going to be much tougher for some companies to generate a steady stream of leads and win new business .
Rather than taking drastic measures like cutting costs and battening down the hatches , companies should invest in raising their profile and building brand awareness to put themselves at the forefront of prospects and existing customers .
The good news is , for businesses who act now , they ’ ll be more likely to stay ahead , bounce back much sooner and grow faster than those who don ’ t .
One agency , one focus More often than not , companies work with multiple agencies to deliver their marketing activity . As one agency focuses solely on PR , another would look at social media , while another would look at web design or digital marketing .
Although this approach may have worked in the past ,
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the most effective method is creating one coherent marketing strategy that aligns each service to get the best results . This is because developing clear , consistent and integrated messaging which can be delivered across all marketing platforms is guaranteed to raise brand awareness and reach a wider audience .
Working with a full-service agency which brings together all key marketing disciplines under one roof is one of the best ways to achieve success . Results are faster , messages are consistent , and costs are reduced – plus , you ’ ll be working with just one expert team that will provide an exceptional service and always go the extra mile .
The right tactics
When it comes to developing a marketing strategy , one size certainly doesn ’ t fit all . While most companies want to grow their brand and raise awareness of who they are and what they do , some are looking to improve customer engagement .
No matter the objective , the key is unleashing the marketing tools that deliver the best results .
For those companies looking to increase website traffic , drive engagement and boost leads , search engine optimisation , web design , pay per click
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advertising and social media are incredibly powerful tactics .
Whereas more traditional marketing methods like public relations , direct mail and video are fantastic for cutting through the noise in a predominantly digital world , helping to spread consistent messaging and reaching a wider audience . Ultimately , whether a window company operates in the B2B or B2C sector , there ’ s a whole host of marketing techniques that can be utilised . The trick is understanding the winning combination to get the best results and generate the biggest impact .
Although this could be a daunting task for some , this comes as second nature to a full-service agency which will be on hand to offer guidance and , most importantly , develop a clear and cohesive marketing strategy designed to deliver results .
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The power of Purplex
For those window companies not sure where to start with their own marketing strategy , Purplex is the perfect marketing partner of choice . With unprecedented industry knowledge and a team of marketing specialists , the leading full-service agency is one you can trust .
The team has over 18 years ’ experience in the industry supporting hundreds of fenestration companies to develop an effective marketing strategy that boosts leads , increases brand awareness , and drives real growth .
If you have outgrown your
current marketing agency
and want to learn more about
how Purplex can promote your
business in the most effective
way , visit : https :// www .
purplexmarketing . com /
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16 DECEMBER 2022 |
CLEARVIEW-UK . COM |