Installer Support
Invest in lead generation – and in the future – today
In today ’ s fiercely competitive market , it ’ s more important than ever that we invest in lead generation . Could augmented reality be the answer ?
Over the past two years , no one in the industry was immune to the disruption of supply chain issues , while at the same time , many of us witnessed a surge in demand as consumers chose to invest in home improvements , after saving a reported £ 150 billion during lockdown .
This year thankfully saw the UK return to normal following the pandemic – but that also means that the market has started to cool significantly , bringing on a sharp decrease in demand .
Consumers simply aren ’ t spending as much on home improvements , something only exacerbated by the current energy and cost of living crisis , and the glazing industry as a result is facing a very challenging future .
It ’ s therefore more important than ever for us to invest in lead generation – after all , leads are essential for any kind of business growth .
And one proven way to do this is through technology .
Looking back to the pandemic , there ’ s no doubt that companies who embraced a digital approach had an advantage over those that didn ’ t , whether it was through online pricing and ordering , customer quotes , sales , or supplier relations .
And a new technology that ’ s already been transforming the industry is Augmented Reality Conservatory Design ( ARC Design ).
THE IDEAL LEAD GENERATION TOOL
Developed by tech start-up Augmented Reality Creations ( ARC ), the software works as a visualisation tool that sits within an installer ’ s website , helping homeowners design and fully customise their own conservatory within minutes , before submitting the design to the installer to request a quote .
With the click of a button , the homeowner can then view their design in 3D augmented reality , allowing them to view the conservatory in situ on their house , helping them make their final decision .
ARC COO and Co-founder Andy Clear comments : “ The unique feature of ARC Design is that it hooks consumers onto an installer ’ s website with a simple yet engaging experience – they experiment with their different design options , all the while associating this experience with the installer ’ s brand , positioning that installer as the obvious frontrunner for the installation .
“ From the installer ’ s point of view , they can then access the homeowner ’ s design preferences and contact details , meaning
that during their first interaction with a potential customer , they can go in highly informed and easily show their expertise , giving a faster route to sale and even opening the door for a higher price .
“ As a result , ARC Design is a huge help in increasing lead generation .”
RE-SHAPING THE CONSERVATORY MARKET
Lead generation can often be difficult and time consuming , but as the market slows following an industry boom , it ’ s vital that businesses invest in tools that will help them win more sales .
And with ARC Design , generating leads doesn ’ t need to be difficult at all – the software is easy to use , requires no design experience or training , and can be installed onto a website in just 30 minutes .
“ We ’ ve come up with technology that not only attracts customers , but keeps them engaged up to the crucial decision-making step ,” Andy says .
“ Today ’ s consumers are much more open to dealing with installers in a virtual environment – and the immersive experience of augmented reality is certainly growing in popularity .
“ If you want to stay ahead in what ’ s becoming a very difficult market , it ’ s essential that you have a powerful lead generation tool to hand – and ARC Design is certainly one you can rely on to not only bring in sales , but one that ’ s set to re-shape the future of the conservatory market .”
www . arc-solutions . co . uk
CLEARVIEW-UK . COM NOVEMBER 2022
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