One of the best ways for a company to stay operating at the same level is by generating a steady stream of business . Therefore , an effective prospecting strategy is key .

While targeting the right people is essential , so is making sure the business you want to work with , is financially stable .

Alex Tremlett , Operations Manager at Insight Data , said : “ From working with over 700 companies in the fenestration industry , we ’ ve seen so many salespeople spend a great deal of time signing up a new customer , only to have the finance department decline the account at the last minute due to a poor credit report .

“ In some instances , companies will have signed up a new customer , opened an account and then not received any payment , leaving them seriously out of pocket .

“ The sector as a whole has taken a hit following the fallout of the pandemic . In fact , our latest state of industry report found that the number of installers has decreased by 7.6 % in the last four years .

“ This shows it ’ s more important than ever that fabricators check whether their prospects are financially stable .”

The financial snapshot

One of the most effective ways to double-check the financial position and credit rating of a potential prospect is by relying on a relevant and up-to-date online platform . “ At Insight Data , we ’ ve developed a specific element to our existing CRM system . This means we can provide our customers with a snapshot of their prospects ’ financial information to make sure they only deal with financially sound companies ,” adds Alex .

“ This business intelligence is priceless and has successfully helped hundreds of sales teams use their time more effectively , by avoiding approaching prospects that simply wouldn ’ t make suitable customers .”

Save time and resource With access to the most accurate financial information , a company is guaranteed to get results .

“ We understand the importance of a business being able to save time and resources , particularly in today ’ s climate . So , we ’ ve created an effective way to provide the breakdown of any limited company ’ s financial information in an easy-to-understand format ,” explains Alex .

“ Our system includes details on credit status , credit rating , recommended credit limit , if there are any County Court Judgements against them and their network – helping companies to make informed business decisions .

“ With the current uncertainty of the market , this tool is extremely valuable , especially if you supply to the construction or fenestration industry .”

Designed to help companies supplying into the window , door and glazing markets

effectively target their perfect prospect , Insight Data ’ s fully integrated sales and marketing platform , Salestracker , provides in-depth market intelligence in real-time .

What ’ s more , with access to key information on over 80,000 contacts operating in the UK construction , fenestration and glazing industries , Insight Data customers can pinpoint their clients faster and more efficiently .

Today , Salestracker has over 700 customers including major systems companies , fabricators and component suppliers . Each one utilises the five key Salestracker databases to help build a more successful , profitable and valuable business .

For more information on

Insight Data and how the

Salestracker can help

you to track the financial

performance of a prospect

visit : https :// www . insightdata .

co . uk / salestracker /

88 OCTOBER 2022

CLEARVIEW-UK . COM