INDUSTRY NEWS
15 years of history made
Rewind the clock to 2007 and you ’ ll find the fenestration industry has no clear-cut way to gather and share market intelligence about the sector .
There were more than 2,400 fabricators operating across the UK but no reliable means of knowing company names , locations , or who the senior decision-makers were . It ’ s no surprise this would have caused difficulties for suppliers who would instead rely on outdated methods to target prospects and generate new leads .
One businessman who spotted how beneficial this type of market intelligence would be to the industry was Andrew Scott , founder and managing director of an award-winning data specialist company .
“ With previous experience acquiring , building and selling several window companies , I saw first-hand that the industry desperately needed something which offered a clear overview of the sector ,” explained Andrew .
“ Suppliers needed a system that could transform their existing sales and marketing strategies , so I launched Insight Data .”
Introduced to the industry in 2007 , Insight Data was the first market research company dedicated to collecting in-depth information about the window , door and conservatory industry .
“ When we initially launched , we had a dedicated telephone research team who provided data to our clients on spreadsheets ,” adds Andrew .
“ We quickly became inundated with more and more suppliers wanting access to this fenestration data , and so we took advantage of an opportunity to evolve the product further .
“ In fact , within the first year we developed a software platform , known as Salestracker , that enabled customers to access the data in real-time .”
Always keen to adapt and evolve the product to meet customer demand , the Insight Data team continuously trialled , tested and improved the software throughout the years , as Andrew explains .
“ During the early days , our clients would access the data we supplied but then export it themselves for direct mail campaigns , email marketing , creating contact lists for telesales teams , conducting market research or even industry analysis .
“ We needed to develop a new system that would simplify this process and reduce the extra time , effort and resources needed to do this manually . So , just four years after launching , we transformed the Salestracker system into the worlds-first fully functioning CRM , providing up-todate industry data live and in real-time .
“ Our system was a real revolution and something that dramatically changed suppliers ’ sales and marketing strategies . For the first time , data was updated automatically in real-time , offering customers unrivalled market intelligence .”
The power of Salestracker With Salestracker , companies can create more targeted sales and marketing campaigns as Andrew explains .
“ Rather than using a blanket marketing approach or relying on search engines , where records are often out of date , companies can pinpoint their perfect target audience using the simplest most effective method .
“ Not only does Salestracker help to connect customers with their ideal prospects , but it also helps companies to save time and money with their marketing activity .”
As a fully integrated sales and marketing platform , Salestracker also features a built-in CRM that includes additional capabilities like credit profiling , email marketing , Google map integration and document storage .
Salestracker today
Over the last 15 years Salestracker has continued to grow and evolve and today it has over 700 users including major systems companies , fabricators , and component suppliers . All of these can use the data to create highly targeted marketing campaigns for prospective customers , helping to build a more successful , profitable , and valuable business .
The Insight Data team remains incredibly passionate and has ambitious plans for Salestracker in the future .
Earlier this year the team achieved the coveted ISO9001 certification meaning Insight Data has firmly cemented its position as the market-leading supplier of prospect data to the glazing and wider construction industry .
“ This achievement , which is recognised as an international standard , is testament that the whole team is incredibly driven and determined to deliver a great service for our customers ,” adds Andrew .
“ With the current uncertainty of the market , it ’ s more important than ever that we continue to evolve at Insight Data so that we ’ re supplying the best data to help our customers grow their company and generate a steady stream of new business .
“ Hundreds of people are using Salestracker to pinpoint their ideal customers and if you haven ’ t already , it ’ s time to find out more about this incredibly powerful and effective tool .”
www . insightdata . co . uk
CLEARVIEW-UK . COM OCTOBER 2022
5