Business News
FIT SHOW ANNOUNCES 2022 MARKETING AWARD WINNERS
FIT Show organisers have announced the winners of its ‘ Best FIT Show Marketing Campaign ’ following its hugely successful 2022 event , which took place at Birmingham NEC from 10-12 May .
Organisers split the award across two categories , above 70m 2 and below 70m 2 and awarded one overall winner in each category , as well as a ‘ highly commended ’ winner for both .
Solar Calibre , who made their FIT Show debut in May , took the top spot in the ‘ Best FIT Show Marketing Campaign 2022 ’ over 70m 2 . They were closely followed by Doorco who scooped the ‘ highly commended ’ gong .
Gareth Jones , managing director of Solar Calibre Doors , said : “ We are absolutely delighted to win this award , which reflects the company values of great customer service , top quality products and getting the job done . Personally , I have always been a great supporter of FIT , in my time at both REHAU and Profine , so I was pleased to bring Solar Calibre to the show and particularly delighted to have won this award , in our debut year . However , most important of all is the success we have achieved in sales growth as a direct result of attending the show , where we were able to come together with numerous customers looking for an alternative supplier of composite door solutions .”
Ben Aspinall , Head of Technology & Marketing comments : “ For DoorCo , FIT Show 2022 was a resounding success where we met our objectives of connecting with the market and cementing our position as the UK ’ s leading composite door manufacturer . Since the last time we exhibited at FIT Show , there have been quite a few changes at DoorCo . Our campaign , ‘ DoorCo is back with much to say ’ was complex , and therefore it was vital that our messaging didn ’ t get confused or diluted . Through working with strategic PR and marketing partners , we delivered a campaign that was strategic and coherent and we are incredibly proud that our efforts have been recognised with a Highly Commended in the ‘ best FIT Show marketing campaign ’ for 2022 ( above 70m 2 ).
“ Delivering FIT Show really was a team effort , from the designers to the supply chain partners that helped us with product , to the team that worked on the stand throughout the show and we would like to say thank you to all those involved , as well as a thank you to everyone that engaged with us at the show .”
Strongdor , another brand to make its debut at FIT Show , received the overall winner ’ s award in the below 70m 2 category . VEKA were also honoured in this category , taking home the ‘ highly commended ’ award for their ‘ FIT to Fly ’ marketing campaign .
Sarah Cooper , head of marketing and Strongdor commended : “ We are delighted to have won the ‘ Best FIT Show marketing Campaign 2022 ’. As the newbies at the show , I wanted to create a campaign that reflected both the strength and fun character of our brand with the reveal of our steel door mascot Theodor .
“ FIT Show 22 was a huge success for Strongdor , creating lots of new connections and business opportunities and has most certainly been a worthwhile marketing investment .”
Gemma Swift , PR and events manager for VEKA plc said : “ We are honoured that our FIT2Fly campaign received the highly commended award at this year ’ s FIT Show . It was great to be a part of what was a momentous return , after a turbulent time for all . It was an honour to be involved in such a vibrant and dynamic industry event and we are humbled that our efforts were recognised and rewarded .”
Alongside its marketing award winners , FIT Show also recognised and rewarded its exhibitors who drove and converted the most visitors to the show . This included categories above and below 60m 2 with Morley Glass and Strongdor winning respectively . Both brands have won a monetary discount on their stand space for FIT Show 2023 which returns to the NEC from 23-25 May for its ten year anniversary event .
www . fitshow . co . uk
88 SEPTEMBER 2022 CLEARVIEW-UK . COM