INDUSTRY NEWS
Kick It With Keylite returns to raise mental health awareness within the construction industry
» THIS YEAR , KEYLITE ROOF WINDOWS ( Keylite ) is challenging trades to ‘ Keep It Up ’ in the name of raising money for Mates in Mind , a leading charity addressing the stigma of poor mental health within the construction sector .
Mixing it up for 2022 , Keylite is challenging merchants , installers and trades across the industry to record themselves doing as many keepie uppies as they can , share on social , donate to the charity and nominate a ‘ mate in mind ’ to get involved using the hashtag # KeepItUp .
No matter the chosen sport or ability – anyone can get involved . Join the likes of Welsh Rugby Union star , Shane Williams , Women ’ s Rugby World Cup winner , Rachael Burford , and GAA Football All-Star , Cathal McShane , in taking part in the challenge , all in the name of physical and mental wellbeing – raising much-needed funds for Mates in Mind at the same time .
Fiona Feeney , Support Manager at Mates in Mind , said : “ The confronting human cost of mental ill-health cannot be ignored with suicide rates amongst construction workers more than three times higher than the national average , averaging at a shocking two deaths per day in the UK .”
Matthew King , Sales Director at Keylite , added : “ Research shows that more than a third of construction workers live with severe levels of anxiety . Although this is a very serious topic , and one that is personally very close to our hearts , we wanted to ensure that this year ’ s Kick It With Keylite brings fun and personality to trade counters – driving us to raise as much money and awareness for Mates in Mind as we can .
“ Our message this year is to # KeepItUp , not only for the keepie uppie challenge , but also as a reminder to keep talking to each other , keep breaking the stigma , and keep being a mate – you never know who might need it .”
For upcoming Kick It With Keylite pop-up events at merchant branches across the UK , trades can keep an eye out on social media channels , or simply get involved with some mates on site .
www . justgiving . com / fundraising / kick-it-with-keylite
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